SBI Growth

JUNE 1, 2017

Revenue-generating chief marketing officers create more shareholder wealth than any other type of CMO. . More than brand-building CMOs. More than lead-generating CMOs. More than product-positioning CMOs. Download our SBI Magazine Special Issue: Revenue Attribution. What is a revenue-generating CMO? A revenue-generating CMO.

Shareholders 114

Shareholders Marketing Sales 114

Customer Think

SEPTEMBER 6, 2024

The purpose of any commercial business is to make profits for the benefit of its shareholders and employees, by satisfying customers. The contribution of Marketing to any business, is in the generation of profitable revenue. Thus marketing must ultimately be measured by the amount of […]

Shareholders 69

Shareholders Marketing Profitability Digitalization 69

Hubspot Sales

OCTOBER 9, 2023

Grow market share? Drivers of shareholder value Above all else, you need to know the drivers of your prospect's shareholder value. Every organization is in business to provide value to its customers and create value for its shareholders. Drivers of shareholder value vary by industry and company. Increase profit?

Shareholders 105

Shareholders Value Proposition Profitability Decision-making 105

Hubspot Sales

JANUARY 24, 2019

Any additional funds that aren't distributed to shareholders and investors are referred to as retained earnings. Businesses often reinvest in things like new equipment, repaying debt, product development, or marketing. The retained earnings amount can be found on the balance sheet below the shareholders' equity section.

Shareholders 98

Shareholders Investors Profitability Software 98

Flevy

AUGUST 5, 2022

Websites, annual financial reports, and Form 10-K report are all critical resources to understand an organization, key offerings, competitive advantage, and market position. Market Positioning – This category of Strategic Priorities pertains to markets, geographic expansion, positioning, discounted offerings, and price.

Shareholders 109

Shareholders Investors Supply Chain Banking 109

SBI Growth

JANUARY 9, 2020

The real estate market is flush. Companies are investing in themselves, growing their businesses, and increasing shareholder value. The year is 2007. Stocks are booming. Getting a loan has never been easier. Now fast forward to 2008. The real estate bubble.

Shareholders 86

Shareholders Marketing Acquisition Software 86

Flevy

JANUARY 11, 2022

Capabilities-driven M&A have managed to raise shareholder value for the acquirer despite the tough years since the economic crisis of the 2000s. Enhancement deals enable the acquiring company to include new Capabilities so as to close gaps in its present Capabilities System or counter an alteration in its market. Enhancement Deals.

Shareholders 111

Shareholders Acquisition Banking Retail 111

SBI Growth

FEBRUARY 10, 2017

The ratio of Customer Acquisition Cost (CAC) to Customer Lifetime Value (CLTV) is the clearest indicator of how your go-to-market investment is creating shareholder returns. Companies with high CLTV:CAC ratios enjoy a robust sales and marketing ROI. Low-ratio companies spend.

Shareholders 83

Shareholders Acquisition Sales Marketing 83

Jeffrey Gitomer

APRIL 20, 2012

It’s some drivel about being number one, exceeding expectations, and building shareholder value that contains other nonsensical words that mean nothing to anyone except the marketing people who dreamed it up one afternoon. You’ve seen it a hundred times, maybe a thousand times.

Shareholders 99

Shareholders Publishing Marketing Media 99

Hubspot Sales

MAY 7, 2018

If you’re the CEO of a huge publicly traded company, you need to sell your vision to shareholders. After selling marketing software for a few years and talking with marketers all day, you might decide marketing is a career more aligned with your strengths. You were selling yourself. Even as a Ph.D.

Shareholders 145

Shareholders Sales Negotiation Publishing 145

SBI Growth

FEBRUARY 8, 2014

How will you communicate to the board and shareholders that you have an answer? Market share and EBITDA growth are examples of lagging indicators. You missed the number. Now you have to address this issue at an upcoming board meeting. The board wants to know how you will solve the problem.

Investors 118

Investors Shareholders Sales Acquisition 118

Hubspot Sales

DECEMBER 30, 2020

They are often created with investors and shareholders in mind. What does the market look like? This includes your target market as well as your buyer personas. They include: Marketing tactics to attract new customers. What are the benefits of creating a strategic plan? Who were the customers that purchased? Weaknesses.

Sales Management 137

Sales Management Management Shareholders Sales 137

Red Star Kim

JUNE 15, 2023

Financial information, adverse filings, directors and managers, financial strength metrics such as credit scores and ratings and CCJs, shareholders, subsidiaries and branches, company structures and the corporate family, M&A activity and rumours, industry descriptions, SIC codes and research, news articles from various high profile sources.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

SBI Growth

AUGUST 11, 2018

Go-to-market strategic planning enables executive leadership to make informed decisions. It dictates the development of a path forward into the market. Coupled with an execution plan, shareholder value is created. In the past, strategic planning was a one-time event. Executive leadership.

Shareholders 63

Shareholders Leadership Decision-making Marketing 63

Hubspot Sales

APRIL 12, 2022

Equity is the sum of shareholders' stake in a startup and represents the value of the business if all assets were liquidated and all debt paid off. Since all shareholders own equity, they get a slice of future profits. That said, debt financing can be less expensive than net earnings or equity financing. Equity Financing.

Finance 21

Finance Investors Shareholders Banking 21

Hubspot Sales

MAY 22, 2018

In order to build a successful company, you’ll need to create and fine-tune a business plan, assess your finances, complete all the legal paperwork, pick your partners, choose the best tools and systems to help you get your marketing and sales off the ground … and a whole lot more. Analyze your market's conditions. Keep it short.

Finance 145

Finance Business Planning Small Business Investors 145

SBI Growth

FEBRUARY 6, 2013

The shareholders want me to give guidance on it. This year I bought marketing automation software. The software product was being launched into a replacement market. I hand Charlie my tablet and ask him to flip through my presentation. The title is “ Make the Number in 2013 ” and he comes unglued: “The number. The number.

Shareholders 115

Shareholders Sales Banking Software 115

Strategic Communications

DECEMBER 9, 2022

Most people think “advertising” when they hear the word marketing. These media ads are the most visible and “in your face” marketing activities, so it’s not surprising that most of us think that these ads are marketing. Marketing is an Organization-wide Undertaking. It isn’t sales.

Advertising 52

Advertising Marketing Shareholders Publishing 52

OnStrategyHQ

MAY 19, 2023

A: Give yourself enough time, do market research, and hire a consultant or follow a guide! Do Market & Customer Research Before You Plan Take your time and do a great amount of discovery work. Engage your employees, board, shareholders, and customers. Great question! Give Yourself Enough Time – and Don’t Try to Rush!

Facilitation 97

Facilitation Shareholders Stakeholders Decision-making 97

SBI Growth

FEBRUARY 1, 2023

Sales productivity is always a concern for CEOs and their go-to-market leadership teams. There's pressure mounting due to buyer uncertainty in a sideways market, a renewed focus on earnings versus growth, and owners and shareholders hungry for good news.

Shareholders 62

Shareholders Leadership Sales Marketing 62

Jeffrey Gitomer

DECEMBER 13, 2012

That strategy would please your customers, create word-of-mouth advertising to compliment your traditional marketing outreach, and even please the panicked shareholders once the numbers begin to emerge. Celebrate your blessings with your family, and THEN sell like hell the day after – until 5pm on Christmas Eve.

Shareholders 87

Shareholders Retail Internet Advertising 87

Hubspot Sales

JUNE 26, 2018

Board seats - Term sheets can dictate board formation and require certain seats for certain shareholder types. Outbound marketing? You can negotiate this point, but some firms are definitely valuation sensitive and searching for a good deal. The main type of preferences used today are “convertible preferred.”

Finance 105

Finance Investors Shareholders Acquisition 105

Customer Think

DECEMBER 12, 2023

Laudable as this may be, in reality the purpose of any commercial business is to make profits for the benefit of its shareholders and employees by satisfying customers. It seems to be generally accepted that the main objective of every business is to fulfil its mission or vision statement, along with its green credentials. The […]

Shareholders 45

Shareholders Marketing Profitability Digitalization 45

Flevy

DECEMBER 23, 2022

Stakeholders take place of shareholders as the chief reason for operation. Contemporary examples would be multinational companies, charter schools. The emphasis at this stage is on ethos and enablement to increase employee motivation.

Management 105

Management Shareholders Digital Transformation Innovation 105

SBI Growth

MARCH 1, 2023

Organizations face sales productivity concerns, with pressure mounting due to buyer uncertainty in a sideways market, a renewed focus on earnings over growth, and owners and shareholders hungry for good news.

Shareholders 62

Shareholders Onboarding Sales Organization 62

SBI Growth

OCTOBER 31, 2012

Then he spent a year in Marketing. Do you think the boss (or shareholders) notices?”. He rose from junior sales associate to become his division’s top rep. Then, as sales manager, he turned around a struggling team. He promoted 5 reps in 6 years. He was a rising star. In Robert’s company, Sales VPs reported to the CSO.

Negotiation 113

Negotiation Shareholders Business Services Decision-making 113

Hubspot Sales

NOVEMBER 17, 2020

Businesses moved their entire customer experience and go-to-market online, many for the first time. In an article I wrote earlier this year, I cited a McKinsey statistic: During the recession of 2007-09, companies that prioritized customer experience delivered three times the shareholder return of those that didn’t.

Virtual Selling 126

Virtual Selling Shareholders Decision-making Communication 126

CMOE

MARCH 31, 2021

The study concluded that having greater diversity in a company’s workforce, combined with an inclusive environment in which all employees can voice their ideas, resulted in more-targeted marketing campaigns and improved product designs for specific groups of people. Brand Image.

Profitability 98

Profitability Shareholders Innovation Advertising 98

Flevy

MARCH 19, 2024

The model argues that effective Strategic Planning hinges on leveraging organizational strengths through corporate-focused strategies, aligning these strengths with market demands via customer-centric approaches, and surpassing competitors by employing competitor-focused tactics. Each C is independent, but has an impact on others—e.g.,

Shareholders 52

Shareholders Decision-making Digital Transformation Manufacturing 52

Planview

MAY 16, 2022

To me, this includes being connected as people around a common purpose; those people being connected to a shared strategic vision; and that vision being connected to the market and context it is in (which, of course, changes over time). And when you create an environment that fosters that – shareholder success is almost inevitable.

Leadership 98

Leadership Shareholders Innovation Prioritization 98

Maximize Business Marketing

APRIL 13, 2020

Connect the dots, help your clients know what is going on within their market, inside their companies, etc. Growth moving with new markets, new clients. Do financing for them, show them how to go to new markets, help them finance the curve. appeared first on Maximize Business Marketing. On the Buy side.

B2B 73

B2B Shareholders Finance Marketing 73

MDI Training

FEBRUARY 27, 2023

A full year before we plunged into the chaos of the COVID-19 pandemic, Marc Benioff, CEO of Salesforce, made this urgent appeal to his contemporaries at the 2019 Business Roundtable Forum: “The purpose of business now transcends shareholders. The top company, Adobe, beat the market by 9.5%

Leadership 98

Leadership Shareholders Digital Transformation Meetings 98

SuperOffice

FEBRUARY 28, 2021

Forget everything you know about marketing. They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. Companies are learning how to improve their marketing with automation and AI. Prioritizing relationships in marketing.

Marketing 55

Marketing Profitability Decision-making Customer Experience 55

Planview

AUGUST 14, 2024

Companies must continuously assess their products and market fit by asking: Are our products relevant to our target market? If not, how should we adjust our product mix or shift our focus to different markets? How should companies respond to these changes? As a CFO, you need to guide quick decisions on capital allocation.

Digital Transformation 73

Digital Transformation Finance Shareholders Digitalization 73

Hubspot Sales

MAY 29, 2024

Determining Your Market and Growth Potential A great way for investors to understand your market potential is by calculating your TAM (Total Addressable Market ). Determining Your Market and Growth Potential A great way for investors to understand your market potential is by calculating your TAM (Total Addressable Market ).

Investors 103

Investors Cybersecurity Shareholders Suppliers 103

Account Management Skills

NOVEMBER 21, 2022

This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. Now Beth is CSD at digital marketing agency, Hallam. Hallam is a strategic digital marketing agency with a B Corp status.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

Hubspot Sales

APRIL 25, 2023

Management advice covers operations, strategy, finance, marketing, and governance. Partner/Shareholder Partners are individuals who have invested in a firm for many years. Base salaries for partners or shareholders range from $570,000–$1,000,000 , excluding bonuses. Directors and principals earn upwards of $250,000.

Healthcare 111

Healthcare Insurance Shareholders Interpersonal Skills 111