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The Media Salesperson’s Appointment Dilemma

The Center for Sales Strategy

The media sales industry faces a significant challenge: securing quality appointments with prospects ready to do business. Media salespeople excel when engaging with prospects, identifying needs, and selling solutions, but the current system forces them to spend excessive time cold calling.

Media 104
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Quick Take: The Future of Media Sales

The Center for Sales Strategy

In this Quick Take episode, Matt wraps up our coverage of The 5th Annual Media Sales Report by spending a few minutes thinking about what this year’s findings can tell us about the future of the media sales industry.

Media 115
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen). Substantial media coverage was obtained in just one month. Media coverage was obtained in The Guardian, realbusiness, People Management, CityAM and Changeboard (a global HR community).

Media 130
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Myanmar Social Media Influencers Fees in 2024

May Phoo Pan

The influencer marketing landscape in Myanmar continues to evolve rapidly, with creator compensation reflecting the growing impact and sophistication of social media campaigns. As brands increasingly recognize the value of influencer partnerships, understanding current market rates has become crucial for effective campaign planning.

Media 52
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Why Are Media Sales Managers Lacking Superstars? With Beth Sunshine

The Center for Sales Strategy

In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy. Today, we’re asking the question, “Why are so many media sales managers lacking superstar talent?”

Media 131
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[INFOGRAPHIC] Key Takeaways From The 5th Annual Media Sales Report

The Center for Sales Strategy

According to the 5th Annual Media Sales Report , a staggering 81% of sales managers indicated that meeting their targets has become harder compared to the previous year. While the goals may not be out of reach, the path to success requires concerted effort. This doesn't mean that the goals are not achievable.

Media 116
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Quick Take: Highlights From The 5th Annual Media Sales Report

The Center for Sales Strategy

In this Quick Take episode, we’re kicking off our season-long exploration of The Center for Sales Strategy’s 5th Annual Media Sales Report by highlighting some of this year’s most eye-catching findings.

Media 105