Hubspot Sales

FEBRUARY 10, 2025

Failing to Utilize Social Selling Shannon Smith O'Connell , Operations Director at Reclaim247 , says, Many sales professionals overlook the power of social media platforms for research and connection. Anyway, this week's edition of The Pipeline covers some key mistakes experts say you need to avoid when prospecting.

Value Proposition 98

Value Proposition Logistics Sales Marketing 98

Hubspot Sales

OCTOBER 14, 2019

Does your prospect’s business have a blog, newsletter, or social media feed they regularly share content to? Be crystal-clear about your value proposition. If you’re going to sell to a multi-million dollar business, you’d better be prepared to quickly and clearly articulate your value proposition. B2B Sales Tips.

B2B 138

B2B Value Proposition Decision-making Sales 138

Hubspot Sales

NOVEMBER 14, 2022

This makes sense as a CRM helps you center your sales process around your customers, making it easier to understand their pain points, make value propositions, and meet their needs. In addition, salespeople say that the leads they get from social media are the second highest quality leads. How do ineffective sales teams compare?

Value Proposition 122

Value Proposition CRM Media Sales 122

Hubspot Sales

MARCH 8, 2019

Before deciding on a name, you should have a clear idea of your business' mission, goals, target audience, and value proposition. If it doesn't align with the mission and value proposition of your business, it might be a good idea to go back to the drawing board and find a name that's better suited for your company and products.

Value Proposition 145

Value Proposition eCommerce Brainstorming Healthcare 145

Hubspot Sales

JUNE 26, 2019

Specify your value proposition. For example, Spotify’s value proposition positions the streaming service as offering access over ownership, providing data-driven personalization, and the opportunity for content unbundling. They identified a gap in the market and targeted the people in that gap.

Marketing 135

Marketing Value Proposition Banking Manufacturing 135

Red Star Kim

AUGUST 14, 2023

Some people refer to a value proposition – what are you offering? 83% Persuasive writing 0% Communications strategy 0% Writing for traditional marketing/client communications 17% Writing for digital media 0% Editing 0% Writing tools (such as AI) How good is your knowledge of grammar and English? 0% What is great writing?

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

FEBRUARY 28, 2023

There were comments about the importance of the Employee Value Proposition (EVP) which is similar to the firm’s overall brand but with a focus on what value there is for potential employees. 50% LinkedIn 30% Blogs 20% Facebook How effective do you find social media?

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Hubspot Sales

JUNE 5, 2020

In other cases, social media marketplaces come up or even the latest progress someone is making in eCommerce. Digital marketing is an online engagement effort which uses a variety of assets, including websites, videos, images (infographics or photos), written content (blogs or ebooks), and social media pages to connect with customers.

Digitalization 139

Digitalization Marketing Media Sales 139

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

MARCH 27, 2019

You've spent hours prospecting : researching, making warm calls , reaching out via email and on social media. discovery calls, sending emails, providing additional resources) on your product or service's value proposition. It takes time and energy to educate prospects (e.g., Their need isn't urgent.

Value Proposition 138

Value Proposition B2C Decision-making Meetings 138

Hubspot Sales

JUNE 25, 2018

It lets you educate your prospect on the product’s value proposition, and clearly connect it with the prospect’s situation. The prospect needs to understand the value proposition first,” he explains. “It However, if you don’t have a shared connection, Burke suggests looking at the prospect’s social media presence.

Value Proposition 112

Value Proposition Sales Media Client Relationships 112

SBI Growth

JANUARY 13, 2013

Commercial Insight : Mapping the value propositions of your products and solutions to buyer personas, buyer context, and compelling topics is bridged by offering commercial insight. The prior step of buyer contextual understanding becomes critical to getting this right. This mapping process is no easy feat.

Marketing 121

Marketing Value Proposition Profitability Media 121

Hubspot Sales

OCTOBER 29, 2019

With nearly half the world’s population now active on social media, social selling is more relevant than ever. Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. What Is Social Selling?

Media 130

Media Sales Value Proposition Software 130

Flevy

OCTOBER 24, 2024

As customers shift toward digital banking and self-service channels, traditional banks are forced to rethink their value proposition. Banks today leverage digital marketing, data analytics, and social media platforms to engage customers, personalize offers, and encourage sign-ups.

Banking 52

Banking Retail Acquisition Value Proposition 52

Revenue Storm

JULY 13, 2021

Using existing relationships with our supporters, annual reports, social media, chairman and CEO statements, etc. Then, by mapping our client organization, we can determine who the key decision makers would be that could say yes to our business value proposition. This will get them to meet with us.

Value Proposition 78

Value Proposition Procurement Suppliers Profitability 78

Red Star Kim

NOVEMBER 1, 2023

email, web site and social media analytics) and at the conclusion (e.g. A challenging role requiring deep insight into potential clients and value propositions as well as a great deal of confidence. Their appetite for new clients and more work can therefore be limited. tenders converted and revenue generated).

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

NOVEMBER 13, 2023

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). 67% felt that social media was reasonably effectiveness and 33% didn’t know whether it was effective or not.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

OCTOBER 24, 2022

On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). While none of the delegates’ firms were actively using personas to drive targeting, they all recognised their value. 14% Through social media.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Red Star Kim

JULY 11, 2022

Sometimes this required a move out of domestic social media channels (e.g. WeChat in China) to social media networks in target countries. And many firms look to overseas markets for growth. Several delegates were considering how to expand internationally.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

OCTOBER 30, 2017

Not sure how to describe your value? You can usually adapt it from your company’s value proposition. Helping People Get Results on Social Media". In that case, you might go with, “Sales Associate: Saving companies time and money with automated expense reports.”. 3) Use Your Prospect’s Language.

Retail 145

Retail Value Proposition Healthcare Account Growth 145

SBI Growth

JULY 23, 2013

Your reps are using Social Media daily. The team needs to be trained on how to promote the Value Proposition socially. However, the focus is reallocating resources, not bringing in additional resources. They are cold calling daily. They are ordering complex market research. Social Selling is a key agent in mitigating this risk.

Value Proposition 129

Value Proposition Finance Leadership Communication 129

Red Star Kim

JANUARY 22, 2024

It helps with developing the value proposition by considering three buckets: How your service is the same as competitors? And insights into killer subject lines for emails and the shift to messaging and social media. How it is better than competitors? In what ways is it (or will be) game changing? questions and using emotion.

Value Proposition 100

Value Proposition Emotional Intelligence Sales e-Learning 100

Openview

FEBRUARY 11, 2019

You may have all the answers to commonly asked questions and have no problem pitching your product, but your value proposition only goes so far. Utilize digital media. Being a salesperson isn’t just about knowing the ins and outs of your product. A needs-based salesperson is the gateway between brands and consumers.

B2B 101

B2B Value Proposition Media Digitalization 101

Hubspot Sales

SEPTEMBER 12, 2022

Meeting sales targets virtually is possible, but it does require specific skills and techniques that help you build relationships and make value propositions without ever meeting your customers face-to-face. Remote work has become the new normal, meaning that sales professionals are working virtually more than ever before.

Virtual Selling 111

Virtual Selling Value Proposition Remote Working Communication 111

Account Manager Tips

SEPTEMBER 15, 2022

Both laid out a complete blueprint to share your knowledge and educate the market on your value by understanding: Core values Strengths and weaknesses Unique value proposition Personality and image attributes Leadership attributes Positioning Competitive differentiation. I did some soul searching. Profile Pic Maker.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Both laid out a complete blueprint to share your knowledge and educate the market on your value by understanding: Core values Strengths and weaknesses Unique value proposition Personality and image attributes Leadership attributes Positioning Competitive differentiation. I did some soul searching. Profile Pic Maker.

Key Account Management 130

Key Account Management Account Management Management Media 130

SBI Growth

OCTOBER 28, 2013

Add in branding, digital media, social prospecting, collaboration solutions, etc. Here’s Doug’s insight from five of his priorities: Take advantage of the S1 – your prospectus forces organizational agreement and alignment on your brand, its value propositions and business goals like nothing else in your career will.

Value Proposition 120

Value Proposition Digitalization Media Marketing 120

SBI Growth

JULY 30, 2013

Highlight the importance of social proximity; the connection distance in social media between prospects/customers and company contacts. This leads to exceedingly complex value propositions for customers. Offer clear messaging on how distinctive value is delivered with a specific customer context.

Value Proposition 130

Value Proposition Information Technology Stakeholders Organization 130

Hubspot Sales

APRIL 6, 2022

This can be done with an email, a LinkedIn message , or a comment on their social media. Lead with your value proposition. That way you already have a call script of some kind in front of you when you make the dial and you can quickly refer to your email in the VM.". Then, reference it later. Using a traditional close.

Value Proposition 126

Value Proposition Sales Media Management 126

Hubspot Sales

JUNE 13, 2023

Personalization can be the difference between making a case with a unique value proposition versus having a prospect feel like they’re on the receiving end of a canned template. Personalizing your prospecting efforts. 76% of salespeople agree AI/automation tools make their prospecting efforts more personalized.

Artificial Intelligence 130

Artificial Intelligence Sales Value Proposition B2C 130

Hubspot Sales

NOVEMBER 16, 2018

A value proposition helps businesses identify what sets it apart from competitors. But how can you tell if your business activities are creating the most value for customers and a great profit margin? A value chain is used to describe all the business activities it takes to create a product from start to finish (e.g.,

Food and Beverage 142

Food and Beverage Logistics Suppliers Profitability 142

Hubspot Sales

MARCH 28, 2019

Donald Kelly, founder of The Sales Evangelist, includes a sharp photo, a link to his website, and social media icons to guide his peers to other channels of connection. This signature from Canva also includes a link to the company social media pages, which is an alternative for folks who don’t want to advertise their personal pages.

Value Proposition 108

Value Proposition Internet Advertising Media 108

Hubspot Sales

DECEMBER 4, 2017

Are your social media and inbound efforts generating enough quality leads to keep your sales pipeline healthy? I simply need a script with a value proposition from my prospect’s perspective.” If so, you cannot get better than that. Prospecting is an emotional as well as intellectual endeavor. Another one: “What if they say ‘no?’"

Value Proposition 111

Value Proposition Media Sales 111

SBI Growth

MARCH 21, 2013

Social Media. What is their value proposition? Select which marketing activities best addresses the campaign objectives. For example…. Newsletter. Tele-marketing. PPC advertising. Direct Mail. STEP 5 - IDENTIFY OBSTACLES. Every campaign has its challenges, both internal and external. STEP 6 - DEFINE YOUR COMPETITION.

Value Proposition 127

Value Proposition Advertising Marketing Media 127

Hubspot Sales

AUGUST 12, 2020

Hypothetical trigger events include social media mentions of your company or a competitor by potential buyers, social media mentions a keyword or hashtag aligned with your value proposition, a social media post or blog post by a potential buyer, or a new role or new executive hired by the company.

Sales 140

Sales Decision-making Healthcare Value Proposition 140

Hubspot Sales

JUNE 1, 2018

Have a concise value proposition. Have a concise value proposition. Having a clear, well-articulated value proposition at the ready lessens the possibility that you stumble through the explanation. It's all too tempting to check social media or your texts if you can see or hear notifications come up.

Management 112

Management Value Proposition Sales CRM 112

Flevy

DECEMBER 25, 2021

Its only when an organization ventures into that segment—with a new value proposition—that people realize that there was a void there. Soon, their products started getting appreciation from customers, including media icons. Opportunity 1: Assuming a product already exists, but actually it doesn’t.

Value Proposition 111

Value Proposition Customer Experience Leadership Banking 111