Strategic account managers (and their bosses) deserve better decision-making tools
Strategic Account Management Association
FEBRUARY 2, 2021
In the end, if you fail to meet your commitment, you fail to meet your commitment. You don’t have the technology to predict 90 days in advance which deals will be finalized in time. But assigning blame doesn’t really matter, does it? To be sure, a sales leader or SAM manager will have responsibilities beyond revenue.
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