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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Flexibility : When the global pandemic rerouted our focus, we swiftly adjusted to meet our customer needs by leveraging the power of community. Four Steps to Successfully Scale.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Moreover, many salespeople we interviewed report that both they and their customer counterparts are often more focused, and more efficient, in virtual interactions than in face-to-face meetings. At the same time the advantages of virtual selling are rising to the fore, so too are its challenges and limitations, as seen in Figure 2.

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How Royal Became a Trusted Advisor and Streamlined Solutions Saving $300,000 Per Patient

Strategic Account Management Association

During the initial discovery phase with the customer, our team at Royal established a regular meeting cadence with the insurance network’s director of transitional care programs, with the goals of determining current barriers to keeping patients in-network and identifying and addressing inefficiencies in transportation ordering workflow.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

In this guide, we will show you how to elevate your sellers’ results and provide you with insights and tips that will also benefit the rest of your customer-facing organization. Effective meeting engagement tips - pre, during and after. You will learn: What sales engagement is. Effective communication techniques.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed. CXM: Meet Your Customers’ Needs.

CXM 520
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The Future of SAM – Revisited

Strategic Account Management Association

Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. On a global scale, he’s worked for Hovione, Lonza and other private equity and venture capital organizations. Organizations are redefining value. The future is now.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

How can sales organizations meet the buyer along the journey at the perfect time? With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Download this eBook to find out!

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Roadblocks to Delivering a Competitive Buying Experience

Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible. Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Make sure you have the right kind of data for your organization. Intent data can be a great way to fill your pipeline and close more deals. To learn more, get the infographic!