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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. SAMs must redefine how they interact with their customers and their own organizations.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. 4: Focus on value.

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Everything to Include in Remote Sales Meeting Notes

Hubspot Sales

Of all the differences between selling in a remote organization and being a part of an office space, the challenges of complete and transparent communication are some of the few similarities that persist. Could the same be said of ending Zoom meetings and closing browser tabs? Meeting Agenda. Goals and Objectives.

Meetings 143
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What Is a National Sales Meeting?

Hubspot Sales

While team-wide accomplishments are probably announced to everyone, individual teams in one region may not be aware of the successes of their coworkers in another region and how they all work together to help your organization meet their sales goals. How To Plan for a National Sales Meeting. Identify Objectives. Set a Schedule.

Meetings 137
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Roadblocks to Delivering a Competitive Buying Experience

Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible.

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7 Tips for Using Storytelling in Sales Presentations

Brooks Group

A great story can make a presentation compelling enough for people to act. Make Yourself Memorable Facts and figures are important in a sales presentation, but they can easily be forgotten. Here are seven tips for how to use storytelling in sales presentations. Stories, on the other hand, are more memorable.

Sales 105
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How to Drive Sales with a Customer-Centric Strategy

Brooks Group

According to a study of over 1,300 organizations, 84% of organizations that focused on improving customer experiences increased their revenue. Follow these seven tips to transform your sales organization to a customer-centric model. A consultative approach also improves your teams meeting outcomes.