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Strategic account managers (and their bosses) deserve better decision-making tools

Strategic Account Management Association

In the end, if you fail to meet your commitment, you fail to meet your commitment. You don’t have the technology to predict 90 days in advance which deals will be finalized in time. But assigning blame doesn’t really matter, does it? To be sure, a sales leader or SAM manager will have responsibilities beyond revenue.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. Value Realization – This is where the rubber meets the road. We’re seeing it first hand.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Key account management is resource-heavy and to deliver a return on investment, the focus must be on clients that meet these requirements: Growth. Invested in the relationship and view you as a strategic supplier.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Viewed as a supplier of products and services. Clients developed a strong relationship with their suppliers and enjoyed greater benefits. Clients who are a good fit for your solution, and you meet their needs better than other suppliers. Sales people won the clients. Key account managers kept them. Undifferentiated.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. This involves understanding how the adult learner gets new information and shifting to meet them where they are. Active learning, learning strategies.

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Tips for a Hybrid Video/In-Person Meeting | Sales Strategies

Engage Selling

Since many of you are in sales teams, your teammates could be from either your company, partner company, or supplier company. How do you sell in a hybrid selling environment? And you could very well be that local, on the … Read More »

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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Client relationships aren't built over email - so pick up the phone once in a while or setup a face-to-face meeting. You've had a great meeting with a client where you talked about all sorts of things. Do this instead: Send meeting minutes. A meeting minutes template makes notes easier to read. Think about it. For weeks.