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All the Bases Your Kickoff Meeting Needs to Cover [Template Included]

Hubspot Sales

Well, one of the more prominent, effective ways to remedy those issues is known as a kickoff meeting. Enter the kickoff meeting. This meeting or call is a conversation with the major stakeholders to ensure that everyone is on the same page. Developing top-of-the-funnel ebooks and whitepapers. Introductions.

Meetings 131
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What is Buying Intent?

Upland

In essence, the final decision is made on whether your product or solution meets their needs. Creating educational content, such as blog posts, whitepapers, and guides, that addresses common pain points and provides insights into industry trends can attract and engage prospects. It doesn’t have to be promotional content, though.

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Planview PSA: Building the Future of Connected Services

Planview

At Planview, we have two great products that meet the varying needs of Professional Services organizations—whether it be products for Professional Services companies, professional services groups embedded in product companies, or those providing Managed Services. Click here to download the whitepaper.

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Using LinkedIn Groups To Network And Engage With Key Decision Makers

MTD Sales Training

Better still, you could contact them directly by email or on the phone to see if they would like you to send over your latest whitepaper or pop into their office for a chat about how you could help them in their business.

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The Four Key Elements to Successful Lead Generation

SBI Growth

Do you have multiple forms of content: blogs, whitepapers, webinars, ebooks? Nor are they desirous to meet with a sales rep at this point. Does someone qualify the lead before it’s sent to a sales rep? If you answered No to any of these, you have a people issue. The majority of these leads are not ready to buy right away.

Marketing 127
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What is Bottom of the Funnel (BOFU)?

Upland

They are ready to make a decision and buy a smartphone that meets their specific requirements. For example, you can set up a lead nurturing workflow that sends a series of educational emails to prospects who downloaded your whitepaper or prospectus. They have been researching various smartphones.

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Need a Shot in the Arm to Drive More Leads? Crush it with LinkedIn Ads

SBI Growth

The self-serve advertising platform is perfect for marketing budgets that fall below meeting the minimum 25K spend per quarter requirement by LinkedIn. Promote Content such as eBooks or Whitepapers. The purpose of this post is to educate Marketers on how to drive even more leads through LinkedIn. Types of Ad Copy Messaging Content.