Remove Negotiation Remove Organization Remove Value Proposition
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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. Also, not every company has a dedicated team of account managers; depending on the size of your organization and sales force, the two roles may be combined.

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

Theres a greater need for consensus-building and for value propositions that speak to a wider range of roles. The buyers journey has become a complex negotiation requiring diplomacy, deep understanding, and the ability to build cross-functional consensus. More stakeholders means longer sales cycles.

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The Difference Between Customer Satisfaction vs. Customer Loyalty

Brooks Group

In a world where customers can easily switch to a competitor, sales organizations that fail to meet these new expectations risk losing opportunities. This understanding allows sales professionals to anticipate and address future challenges, which reinforces the value of the partnership. Practice turning objections into opportunities.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator. Learn how to analyse negotiations and shape them with convincing arguments. Successful Negotiation: Essential Strategies and Skills. Learn practical negotiation skills and how to apply them in business and life.

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Strategic Account Management Best Practices Checklist

The Chapman Group

It is understood that within many organizations there are existing account managers who have either been trained or who are extremely gifted and intuitive in the art and science of strategic account management. These are often the top achievers in the organization.

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7 Keys to Successful Selling for the First-Time Sales Rep

Hubspot Sales

You can always tell when a salesperson is in the top 2% of their organization. Aim to be in the top 2% of your organization. Identify salespeople within your organization who excel at different things. Admire a rep who's great at negotiating? Ask him to review a recent negotiation you conducted.

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Five Tactics to Give Concerned Customers Invaluable Perspective

Miller Heiman Group

For some organizations, opportunities are being frozen or postponed, and it’s hard to find new opportunities to replace them in the funnel. They Effectively Communicate Value Messages that Are Relevant to Buyer Needs. There’s no standard value proposition today that applies to every buyer.