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He specialises in helping agency leaders and their teams negotiate more profitably. I’ve had it on my shelf for a few years now and it becomes a reference guide for negotiating. Negotiating to become more profitable, have better relationships, increased pricing, which some agencies are not very good at. So Chris, welcome.
An effective CRM strategy example might involve an online retailer segmenting its customers based on purchase history data. When combined with demographic details, this information could help the retailer effectively segment customers and develop targeted marketing strategies for each group.
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I have worked for a multi brand sports retailer before. And I think what I’m seeing amongst other agencies, they are starting to formulate a bit of an AI policy for clients because this is a topic of conversation, particularly coming up with procurement. And that’s something. Just wasn’t on my radar.
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