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Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategicthinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew! Strategic Account Management.
But if it is, then build a detailed business case with supporting evidence that proves: you're underpaid compared to the market; your performance is above average; you keep your clients and they're profitable. You can negotiate on your additional compensation too. Grow revenue through upselling, cross-sell, expansion and renewal.
And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Often, pricing becomes the focus of these negotiations. Books on pricing?
So, sales organizations need focus on improving their sellers’ sales skills and strategicthinking abilities. Prospect: We spend a lot of time, energy, and money negotiating the returns and tracking down deliveries. It’s cutting into our profit margin substantially. What Is Value-Based Selling?
I was doing production, only serving to sabotage our capacity because it took me away from my strengths – strategicthinking, creativity, sales, marketing – and put me in a role I underperformed in. Sales: the percentage of quality leads you’re closing, and how profitable they are.
Driving business growth: Effective account managers are able to identify new business opportunities within existing accounts, and develop strategies to increase revenue and profitability. Problem-Solving Ability: Account managers must be adept at identifying and resolving issues promptly and effectively, ensuring client satisfaction.
Their primary goal is to ensure that their clients are profitable and satisfied enough to remain loyal to the company. Strategicthinking: Managers should thinkstrategically to create mutually beneficial scenarios for their key accounts and their organization. What does a Key Account Manager do?
This could include delegation, adaptability, virtual leadership , and strategicthinking. Excellent selling, communication, and negotiation skills. Utilized tailored customer surveys to form sales strategy, boosting profits by 20% over three years. Organizational skills. Coaching and mentoring. Professional Experience.
Determine whether you can build a profitable business model with this idea. You must develop and polish a broad spectrum of skills, from negotiation and networking to problem-solving, budgeting, and strategicthinking. Start by identifying a niche and defining your business idea.
I was doing production only serving to sabotage our capacity, because it took me away from my strengths, strategicthinking, creativity, sales, marketing, and put me in a role I underperformed in. Now I focus on high end strategic engagements, making courses and content and running growth a gold front.
The focus on customer retention within strategic account management is paramount as it ensures the longevity and profitability of the relationships with these strategic customers. Strategic account management planning involves proactive and strategicthinking.
It’s one thing to seek to achieve the outcome of 20% growth in profits, but it’s another to think about the impact that 20% growth will have beyond the achievement itself. Pro Tip A successful OKR planning process answers, “What is the significance of achieving this outcome?” We like to follow the 60/20/20 Rule.
Likewise, the account manager monitors budgets, costs, revenues, and profits – while explaining cost factors to customers. Don’t make them think that you are a tough negotiator. You must know whom you are negotiating with. Research shows that the tech sector offers profitable opportunities for an account manager.
There are also courses on specific topics such as: Campaigns, Cross-selling, Key Account Management (KAM), M&BD planning, Managing change, Pitching and tendering, Project Management, Strategicthinking and Referrer Management.
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