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Top 10 Questions to Find the Best Sales Training

Brooks Group

Sales training is one of the most important—and most often misunderstood—investments a sales leader can make. Here are the top 10 questions sales leaders ask when they’re looking for the best sales training—and how to think about them strategically. What’s the best way to approach sales training for my team?

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Why Sales Negotiation Skills Are Important

MTD Sales Training

Before we do a deep dive into the world of negotiation skills , let me first ask you a quick question; Do you remember when you were a kid and you wanted to stay over at a friend’s house? You may not have realised it then, but you were learning negotiation skills. This is an example of negotiating on the issue of time.

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What is BATNA in negotiation and why is it so important?

MTD Sales Training

What is Batna Negotiation ? Negotiating properly means that you know what you can trade, like better delivery terms or products and services added or removed, what you can discount to and it’s also very important to know what your walk away point is. Contents What does BATNA in negotiation stand for? Have you ever heard of it?

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

More stakeholders means longer sales cycles. The buyers journey has become a complex negotiation requiring diplomacy, deep understanding, and the ability to build cross-functional consensus. The buyers journey has become a complex negotiation requiring diplomacy, deep understanding, and the ability to build cross-functional consensus.

B2B
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Navigating Difficult Customer Conversations: A Framework for Sales Teams

Brooks Group

Navigating Difficult Customer Conversations: A Framework for Sales Teams Tariffs, political tensions, and economic uncertainties are reshaping the business environment. Your sales professionals stand at the critical intersection between market challenges and customer relationships.

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4 Sales Success Factors for Economic Uncertainty

Brooks Group

This post reviews these four factors as well as the value of resilience to help you recession-proof your sales organization. Sales Success Factor 1: Act Early Companies that proactively recognized the threat ahead of the 2008 recession achieved six percentage points higher total shareholder return in the downturn than companies that did not.

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The Difference Between Customer Satisfaction vs. Customer Loyalty

Brooks Group

Recently I was talking to one of our sales trainers about the difference between customer satisfaction and customer loyalty. He said a client’s sales team was confusing the two. It made me realize that other sales teams might be doing the same thing and thought it would be helpful to provide insight here.