article thumbnail

Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. These changes would otherwise have taken years.

article thumbnail

“LIQUIDITY,” ORGANIZATIONAL RESILIENCE AND YOU

Strategic Account Management Association

Resilience is an organization’s ability to withstand a major disruption, recover quickly and adapt to the changing environment. Classifying organizations. The first thing we did was to classify the organizations, at which point four distinct organizational categories emerged: Hierarchical. Latin America). Latin America).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

In disruptive times, leaders need to increase their organizations’ agility by focusing on what really matters and making much faster decisions. Agility is the new stability. Bertani recommends trading perfection for simplicity. I’d rather be approximately right,” he says, “than exactly wrong.”. #7.

article thumbnail

Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. Secure Executive Support: The advancement and growth of our strategic accounts program is an organization-wide effort, starting from the top. Establishing a Customer-Centric GAM Program.

article thumbnail

The 2019 Technographic Data Report for B2B Sales Organizations

reporting that technographic data is either somewhat important or very important to their organization. In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% Download the report to learn more!

article thumbnail

Collaborative Ecosystem

Strategic Account Management Association

He also shares insights on his organization's efforts to highlight the transformative power of collaboration. Jochen Koetzle, Head of Strategic Account Management at Endress+Hauser Group, explores the essence of collaborative ecosystems, their role in driving innovation, providing solutions, and ensuring resilience.

article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level.

article thumbnail

The Power of Conversation Intelligence

Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Who in the Revenue organization benefits from Conversation Intelligence. Generally curious about the CI space? In this eBook, we’ll cover: The history of Conversation Intelligence.

article thumbnail

The High Cost of a Bad Hire

74% of organizations admit to making bad hires every year. Check out this infographic to learn how much these bad hires are costing you!

article thumbnail

How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

However, organizations are fighting back - and winning. B2B organizations struggle with bad data. More organizations are investing in B2B sales and marketing intelligence solutions. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space.

article thumbnail

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

article thumbnail

Why B2B Contact and Account Data Management Is Critical to Your ROI

Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. How data impacts your organization as a whole. Download this eBook and gain an understanding of the impact of data management on your company’s ROI.

article thumbnail

The Data Intelligence Glossary for Recruiting and HR Professionals

To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors. As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts.

article thumbnail

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

How can sales organizations meet the buyer along the journey at the perfect time? With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Download this eBook to find out!