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Ten insights on the future of SAM

Strategic Account Management Association

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. In disruptive times, leaders need to increase their organizations’ agility by focusing on what really matters and making much faster decisions. At the 2020 SAMA Annual Conference (held virtually Nov. Want more?

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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

Maintaining only one key contact leaves you at risk if they change roles or leave the organization. Jeff is a partner at Shapiro Negotiations Institute and a frequent presenter and keynoter for Strategic Account Management Association. Be prepared, be engaged and be committed. Connect with him on LinkedIn: [link].

Suppliers 759
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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition. SAMs must redefine how they interact with their customers and their own organizations.

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7 Tips for Using Storytelling in Sales Presentations

Brooks Group

A great story can make a presentation compelling enough for people to act. Make Yourself Memorable Facts and figures are important in a sales presentation, but they can easily be forgotten. Here are seven tips for how to use storytelling in sales presentations. Stories, on the other hand, are more memorable.

Sales 105
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Roadblocks to Delivering a Competitive Buying Experience

Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. 4: Focus on value.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

He also spent years as a managing consultant for Microsoft’s global consulting organization. Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization. So, the SAM is critical to connecting the customer with the expertise inside the seller’s organization. Register here.