article thumbnail

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

And yet most SAM organizations — large and small — haven’t tapped this potentially huge source of competitive differentiation. First, a definition of terms: CRM CRM software keeps sales processes organized and aligned with best practices up to the point that a deal is closed. This is where CXM shines.

CXM 520
article thumbnail

Value selling framework & methodology for 2022

Zendesk

And a remarkable 87 percent of high-growth sales organizations now use a value-based approach to sales. A remarkable 87% of high-growth sales organizations now use a value-based approach to sales. Value selling is the sales methodology of the future. What is value-based selling?

article thumbnail

Value Selling Framework: The Complete Guide

Arpedio

In today’s fast-paced and hyper-competitive business landscape, the key to success lies in understanding and effectively leveraging the concept of value selling. What is a Value Selling Framework? This is where value selling shines.

article thumbnail

Value Selling Strategies: What it is and Why it Matters

Arpedio

What is Value Selling? Value selling is a sales approach that can revolutionize the way you sell. Unlike traditional methods, value selling focuses on delivering unique value to customers and aligning their needs with your product or service. So, why does value selling matter?

article thumbnail

Trigger Events, Value Selling and a Little Weekend Project Involving a Power Sander

SBI

Triggers like a lay-off, opening a new plant, presenting financial statements that don’t meet the market’s expectations (or that far exceed expectations) and other events, indicate when an organization might ascribe more value than usual to certain products and services. Without these triggers, a value-gap exists.

article thumbnail

How to Do Both High-Volume and High-Value Selling

SBI

How to Do Both High-Volume and High-Value Selling. Outbound sales organizations continuously struggle to achieve the balance between high- volume calling and high- value calling. In this podcast I talk with John Steinert of TechTarget about: How to go from “Who should buy” to “Who probably will buy”.

article thumbnail

How to Tackle 8 Manufacturing Sales Challenges

Brooks Group

Sales professionals need to differentiate their products or services and effectively communicate their unique value propositions to stand out from the competition. Value Selling Technique: A value selling approach involves deeply understanding the customer’s business, objectives, and pain points.