Upland

AUGUST 30, 2023

Satisfied customers are more likely to become brand advocates, sharing positive experiences with others and promoting the brand organically. For example, you can set up a lead nurturing workflow that sends a series of educational emails to prospects who downloaded your whitepaper or prospectus.

Decision-making 195

Decision-making Software Software Retail 195

SBI Growth

JULY 5, 2013

15 minutes of each reps’ time will give your organization: A much larger network of prospects and influencers. If your organization has done buyer persona work, bucketing by persona is effective. The offer can be as simple as enrolling for a webinar or downloading a whitepaper. LinkedIn gives you the ability to deliver this.

Procurement 123

Procurement Sales Software Software 123

SBI Growth

MARCH 30, 2013

It’s essentially a place where you can organize anything visually appealing that you come across online. Post your eBooks, whitepapers, infographics and webinars. The sharing is done to their own account or group ‘pin’ boards. The images users share can either be uploaded or used from a website. Pinterest , Not Just B2C.

B2B 133

B2B Marketing B2C Internet 133

Planview

OCTOBER 2, 2024

Organizations must proactively navigate the changing market landscape, prioritizing software solutions that enhance efficiency and drive innovation. This blog outlines four critical areas for igniting a connected work revolution, positioning automotive organizations at the forefront of industry change.

Digitalization 98

Digitalization Software Software Supply Chain 98

Engage Selling

JUNE 7, 2013

If you haven’t yet downloaded my new whitepaper The Inside Track: 6 proven disciplines to lead your sales organization to winning results, go now to my Facebook page and get it! I know you are busy. That’s why this concise guide summarizes some of my best lessons for sales leader so you can quickly read [.].

Organization 70

Organization Sales 70

Planview

AUGUST 17, 2022

Being an adaptable organization is essential to your company’s long-term survival. We’ll walk you through how your organization can embrace adaptability to further prove its worth during periods of volatility. To become a truly adaptable organization, companies need to make a major shift away from rigidity toward continuous change.

Organization 52

Organization Decision-making Prioritization Facilitation 52

Hubspot Sales

JUNE 24, 2020

It's a way to ensure that your messaging, promotion, and outreach are in sync across the different facets of your organization — a means of keeping everyone on the same page to leverage a common, integrated approach internally and project cohesion to prospects. If sales deems the lead "qualified" for more contact, it becomes an SQL.

Marketing 137

Marketing Construction Acquisition Sales 137

Hubspot Sales

AUGUST 24, 2020

Well, this article will provide some insight into the nature of the concept and some specific digital sales practices your organization should at least consider employing. But what, exactly, does "digital sales" entail? Supplement your sales efforts with original content and case studies.

Digitalization 142

Digitalization Media Sales Digital Transformation 142

ClearPoint Strategy

MARCH 15, 2021

Linking budget to strategy allows an organization to use resources efficiently to further its mission. Closer alignment between strategy and budget also ensures an organization’s longevity through trying times. In today’s world, hospitals and health systems face increasingly challenging circumstances.

Healthcare 52

Healthcare Organization Decision-making Insurance 52

Showpad

AUGUST 4, 2020

And third, I shared why you as an executive have a special responsibility when it comes to change management and leading the change you want to see in your organization. This business-focused approach ensures clarity on the vision, the mission and the purpose of enablement in your organization. But what does it really mean? .

Sales 140

Sales Digital Transformation Onboarding Government 140

Apptivo

DECEMBER 7, 2022

Whitepapers, newsletters, interactive content, e-books are just a few ways to educate the prospect. Deploy content that addresses the prospect’s pain points or how similar organizations benefited. A whitepaper is considered to be the user’s first resource when customers want to research a new product / service. White paper.

B2B 96

B2B e-Learning Leadership Media 96

Hubspot Sales

JANUARY 26, 2021

If a client's blog generated 500,000 organic sessions in the past year, setting a goal of 5,000,000 organic sessions per month probably isn't the way to go. Again, 5,000,000 organic sessions for our sample client would be awesome, but it's a bit over the top and sets both parties up for failure.

Meetings 131

Meetings Construction Publishing Onboarding 131

Miller Heiman Group

MARCH 25, 2020

Without travel and face-to-face meetings, how can sales organizations maintain—and grow—their sales revenue? Sales organizations must take a critical first step in crisis management and help sellers figure out how to shrink the gap between themselves and buyers. Get the Whitepaper. Maintain Selling Activity—with Perspective.

Sales 80

Sales Virtual Selling Decision-making Meetings 80

SBI Growth

MAY 10, 2013

Brainstorm the organization of distributed content pieces into comprehensive bodies of work. The following are just a few examples of how your marketing team can leverage pieces of content: Pull a high value chart from a whitepaper and insert it into an email with a quick 1-2 sentence note. New headlines and sub-heads are required.

Marketing 125

Marketing Brainstorming Facilitation Media 125

SBI Growth

NOVEMBER 25, 2012

Building a new internal content marketing department is essentially a re-organization. An example is a page where your visitor was sent to after requesting to download a whitepaper. We have found success in early client testing that building an internal content marketing department works remarkably well. 4) – A/B Testing.

eCommerce 115

eCommerce Marketing Organization 115

Flevy

OCTOBER 12, 2023

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. Some marketers have made the best use of Growth Hacking by understanding the concept and appreciating how it works. FlevyPro is trusted and utilized by 1000s of management consultants and corporate executives.

Brainstorming 102

Brainstorming Prioritization Digital Transformation Acquisition 102

SBI Growth

SEPTEMBER 27, 2012

If you are still operating from the premise the marketing and selling organization knows more than the buyer – it is time to change. Pre-Internet, the buyer had to rely heavily on the marketing and selling organization to get the information they needed. Organizations have also put complex purchasing processes in place to manage.

Marketing 107

Marketing Decision-making Internet Organization 107

Hubspot Sales

JUNE 8, 2020

In fact, almost 70% of B2B companies reported they want to see B2B vendors organize content by issue and pain point. Notice this list is organized by the stages of the buyer’s journey : how your prospects research your business, buy your products, and become and remain customers. Whitepapers. Landing pages. Consideration Stage.

e-Learning 124

e-Learning Sales Decision-making B2B 124

Hubspot Sales

OCTOBER 13, 2017

An organized approach also signals your respect for their time, so be sure to prepare not only the outline but how you’ll present the material. For a closer look at Consultative Selling, download Richardson’s latest whitepaper, “ Elevate Your Consultative Selling Approach to Compete Today.”. 3) Lead with a plan.

Decision-making 110

Decision-making eCommerce B2B Publishing 110

Hubspot Sales

MAY 6, 2019

With productivity software, you can organize your work tasks and get more done. Each piece of content can be shared with collaborators so multiple people can work on a presentation, modify a report, or edit a resource or whitepaper. No matter what you're creating, productivity software enables you to complete it. Price: Free.

Software 110

Software Software Communication CRM 110

Hubspot Sales

APRIL 13, 2020

Isaac Caroll, a Channel Account Manager at HubSpot, says the information behind the content he helps produce takes "[a] lot of research, reading industry whitepapers, and talking to thought leaders in the space the content is relevant to.". But how can that be facilitated? Well, dedicated Slack channels are one option worth exploring.

Marketing 127

Marketing Facilitation Sales Brainstorming 127

Miller Heiman Group

JUNE 25, 2020

They must simultaneously juggle three demanding tasks: finding new ways to attract buyers to their solution, improving their sellers’ performance and handling the demands of their organization. Calmness: For frontline sellers, sales managers are the face of the organization.

Leadership 90

Leadership Sales Management Sales Leadership Management 90

MDI Training

JUNE 12, 2024

LinkedIn Download our International Whitepaper: What serves you next? Read More Organize Your Team in a Hybrid Workplace by Aline | 14. March 2024 | Impuls series , International leadership development , Leadership in the digital transformation | 0 Comments Organize Your Team in a Hybrid Workplace Prefer to listen to the article?

Leadership 105

Leadership Computers and Electronics Digital Transformation Innovation 105

Zendesk

MARCH 18, 2024

Delivering superior service experiences requires organizations to improve their internal service operations first.

Artificial Intelligence 52

Artificial Intelligence Management Meetings Organization 52

SuperOffice

JUNE 14, 2022

You may go after a specific type of organization, say, a startup with over 50 employees. Then, you need to talk to a specific person in the organization – a VP, CRO, etc. You can’t expect every person or organization that matches your ICP to experience the problem that your solution solves. What happens next?

Decision-making 118

Decision-making B2B Digitalization Meetings 118

OnStrategyHQ

MARCH 4, 2021

Strategic objectives establish the boundaries for what your organization’s effort must focus on. For this whitepaper, we’re going to call them strategic objectives. Ideally, strategic objectives should be broad, 3-year(ish) statements that address the core functional areas of your organization. 👍 Tip.

Leadership 98

Leadership Acquisition Profitability Suppliers 98

Clarity Engagement Solutions

DECEMBER 15, 2021

Going digital’ can mean a myriad of things, such as setting and measuring KPIs, finding where your audience is present online so you can direct your organic and paid ad efforts towards finding them. We would love to talk to you Request a briefing with the button below or download our Digital Whitepaper HERE. Related articles: [link].

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Clarity Engagement Solutions

DECEMBER 15, 2021

Going digital’ can mean a myriad of things, such as setting and measuring KPIs, finding where your audience is present online so you can direct your organic and paid ad efforts towards finding them. We would love to talk to you Request a briefing with the button below or download our Digital Whitepaper HERE. Related articles: [link].

Digitalization 91

Digitalization Healthcare Communication Marketing 91

Miller Heiman Group

JUNE 30, 2020

And though the impact of the coronavirus will be long-lasting, sales organizations can take steps now to prepare themselves for the inevitable rebound. Few organizations use formal opportunity planning consistently, but it is a key step to getting new business in the door. But this crisis will pass. Build a Formal Content Strategy.

Prioritization 78

Prioritization Sales Management Account Planning Account Management 78

Openview

SEPTEMBER 19, 2017

For example, we have found overwhelmingly in the millennial generation that the whitepaper is actually the least used tool for early stage research. Our hope is that organizations will begin to consider how tactics should vary based on the generation of their buyer.

B2C 76

B2C B2B Decision-making Marketing 76

MDI Training

JULY 22, 2024

LinkedIn Download our International Whitepaper: What serves you next? Read More Organize Your Team in a Hybrid Workplace by Aline | 14. March 2024 | Impuls series , International leadership development , Leadership in the digital transformation | 0 Comments Organize Your Team in a Hybrid Workplace Prefer to listen to the article?

Artificial Intelligence 105

Artificial Intelligence Leadership Digital Transformation Digitalization 105

Hubspot Sales

NOVEMBER 21, 2018

This can be in the form of a blog, whitepaper, or video. Evaluation: The decision makers in the organization weigh the cost of the product to the results they achieved during the business case. The field sales business model is when you have a full sales organization that closes large enterprise deals. The Channel Model.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Zendesk

MAY 3, 2021

According to the CX Trends report , companies plan to invest more in customer experience across the organization. Check out our whitepaper on CX in FinTech. Check out our whitepaper on CX in ecommerce and retail. Check out our whitepaper on CX in manufacturing. Check out our whitepaper on CX in healthcare.

Prioritization 52

Prioritization Healthcare Manufacturing Retail 52

The Center for Sales Strategy

APRIL 19, 2018

Every sales organization could probably use more quality leads for their salespeople to set appointments with. These blog articles are published to your website via a blog (typically) and then guide readers to access even more in-depth content (like eBooks, whitepapers, infographics, etc. )

Publishing 53

Publishing Marketing Organization Sales 53

CMOE

MARCH 6, 2023

An organization’s success depends on a business strategy that establishes the organization’s mission and what decisions or actions must be taken to achieve it. Every individual in the organization, from front-line worker to Chief Executive Officer, is responsible for implementing the strategy and ensuring the organization’s success.

Finance 98

Finance e-Learning Innovation Leadership 98

Showpad

APRIL 15, 2020

It also allows all of your teams across the organization to work together to help secure those big deals. What works for a scrappy start-up might not work for an enterprise organization. Are files easily organized or is everything a bit of a mess? Not all sales enablement tools are created equal. Ease of use.

Sales 85

Sales CRM Software Software 85

Zendesk

MARCH 22, 2023

While 76 percent of SMB leaders believe that providing excellent customer service during an economic downturn becomes even more important, only 18 percent of those leaders believe their organizations’ CX offering is much better than that of their core competitors, according to the 2023 Zendesk Customer Experience Trends Report.

Artificial Intelligence 52

Artificial Intelligence Customer Experience Organization Marketing 52