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Ten insights on the future of SAM

Strategic Account Management Association

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. At the 2020 SAMA Annual Conference (held virtually Nov. Want more?

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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

Do what you need in order to understand which stakeholders are involved, who has final approval and what key performance indicators will determine success. Most discovery processes will allow you to create a map or schematic of the key stakeholders, their roles and what they value most. Build relationships along the way.

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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Adjust notion of stakeholder value. The future is now. 3 Strategic mindset.

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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. No pressure, but it's something I always have in the back of my mind when I present to senior executives.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources. Stakeholder management. My team and I led the internal mind-mapping of the customer’s stakeholders.

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Stakeholders and Key Players: How Do They Think?

Upland

That knowledge helps you understand what’s important to them and guides how you present value. If you want to develop a strong relationship with your customer so that you can work collaboratively with them, knowing their inherent decision orientation bias is essential. Adaptability to Change: ?Merriam

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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?