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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

This article discusses what you, as a supplier, can do mid-contract to make your upcoming negotiations more successful. From winning the deal to kicking off, or from moving a project into a new stage of development, suppliers can become distanced from the actual work and, therefore, from the relationship with the customer.

Suppliers 759
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Ten insights on the future of SAM

Strategic Account Management Association

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Customers will reward suppliers who successfully blend a great digital experience with the human touch. At the 2020 SAMA Annual Conference (held virtually Nov. Want more? See what you missed here.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. Now more than ever, many customers are looking for suppliers that effectively offer strategic thought leadership. We’re seeing it first hand. The ecosystem: When creating value, think outside your own business.

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How Sell to My Customer When They Need to Sell to Their Customer First (Ask Jeb)

Sales Gravy

Competition: If your customers finally land the big deal, they might still shop around to find the best supplier, leaving you in a second round of competition. By helping them present stronger bids or more compelling proposals, you become integral to their success. Understanding these pressures helps you empathize with your buyer.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Viewed as a supplier of products and services. Clients developed a strong relationship with their suppliers and enjoyed greater benefits. Clients who are a good fit for your solution, and you meet their needs better than other suppliers. Burnett, K. Strategic Customer Alliances. London, UK: Pitman. Sales people won the clients.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Suppliers submit proposals to provide them.

Suppliers 246
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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

You can then use the account planning tool to paint a robust, beautiful picture of the strategic account by adding: Internal structure Key stakeholders Spending behavior Business model, business drivers/initiatives Value chain (suppliers, partners and key customers) Ongoing and potential business.