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People & Problems: The core of strategic account planning

Strategic Account Management Association

What I see from these dual worldviews is twofold: First, that the global pressures stemming from COVID and supply chain squeezes are throwing roadblocks in the path of us all. Prioritizing relationships allows us to think more holistically about success. Are we in tune with the way initiatives are prioritized?

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The Future of SAM – Revisited

Strategic Account Management Association

“We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”. Build multifunctional teams includingsupply chain, quality and operations that focus on servicing customers. Prioritize learning development capabilities within your organization.

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Six Fundamentals to Improve Your Digital Transformation and Supply Chain Experience

Customer Think

A pharmacy customer may prioritize product availability, safety and compliance, whereas high-end retail shoppers prioritize quality and choice. Data source Gartner) Others may prioritize convenience, design, simplicity, and usability. We all have different needs […].

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

At that time, customers told us they were less focused on price in negotiations and more focused on keeping the business running, with expectations including: Changes (increase or decrease) in supply chain deliveries Delays in payment schedules Changes in allocation of volume contracted.

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Value Chain vs. Supply Chain: Key Distinctions

Arpedio

When it comes to business operations, the terms “value chain” and “supply chain” are often used interchangeably. In essence, the value chain is the process by which businesses create and deliver value to their customers.

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The Kraljic Matrix

Flevy

Two key factors critical for devising a robust purchasing and supply management strategy are: Strategic importance of purchasing: This factor measures the ratio of raw material costs to total costs, their impact on profitability, and the value addition done by the entire product portfolio. Decide on make-versus-buy choices.

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Selling through Curiosity Framework

Flevy

The Selling through Curiosity (STC) Framework is designed to empower sales professionals by prioritizing curiosity-driven interactions. Unlike consultative selling, which also prioritizes customer needs but may not emphasize curiosity as strongly, STC integrates curiosity as a foundational element of every interaction.