Remove Procurement Remove Stakeholders Remove Value Proposition
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Develop Employer Value Propositions (EVPs). Alan Gotto, chair of Consultancy Procurement Council. This article was published in the latest edition of PM Forum Magazine.

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

77% of B2B buyers report their last purchase was complex, involving multiple stakeholders. More stakeholders means longer sales cycles. Theres a greater need for consensus-building and for value propositions that speak to a wider range of roles. Multiple factors are driving this change.

B2B 82
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Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Procurement managers have a reputation for focusing only on price. This post describes how you can use a consultative selling approach to understand the unique buying agenda of procurement managers and sell more effectively. Understanding Procurement Manager Challenges Procurement managers are in a unique position.

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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

Capabilities of KAM Technology Solutions That A Company Needs Map out stakeholders by location, business unit, or job function. KAM tools help companies make better decisions with strategic customers based on stakeholder and company-owned data. These solutions typically provide visual representations of the stakeholder landscape.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Demonstrate that you value your client's business. Create contact plans to keep in touch with key stakeholders in your company and your client's. They can smell a renewal coming and will be very cynical of your motives if you don't create sustained value. GRAHAM Different stakeholders will value different things.

Suppliers 246
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Top Tactics for Selling to a Buying Committee

Brooks Group

These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. Their choices directly shape the direction of the procurement process and determine which solutions are selected. They play a crucial role in securing buy-in and consensus among stakeholders.

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An Introduction to Enterprise Sales for Key Account Managers

DemandFarm

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.