article thumbnail

Servitization 101 – How servitization can strengthen your relationship with your key accounts

Strategic Account Management Association

Servitization and advanced services offer the potential for organizations to significantly transform their business models to deliver even greater value to customers while also increasing their own profitability. But what do we mean by servitization, and what exactly are advanced services? What is servitization?

article thumbnail

9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Invested in the relationship and view you as a strategic supplier. Suppliers are dispensable.

article thumbnail

Big Customer Negotiating: Dancing with a Gorilla

Holden Advisors

Let’s take a look at how GE evolved to a sole-supplier partnership with Boeing. GE won the deal and became sole supplier of engines for three versions of the 777. Sellers need enough confidence and willingness to lose the business to get a profitable deal. So, if you feel like you’re dancing with a gorilla, change the music.

article thumbnail

How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? To what extent will your customers invest in the relationship and view you as a strategic supplier? Clients who believe in joint success and consider you a strategic supplier. Revenue is a vanity number without profit.

article thumbnail

Building Relationship Strategies: Time To Get Personal

Upland

In fact, suppliers who adopted the Credo of the Sales-Ready Messaging wallow in a misguided comfort that their marketing collateral and sales documents are on message and so their work is done. Applying technology in this way is all about profitably scaling the confluence of supplier and buyer individuality.

Suppliers 195
article thumbnail

Contracted pricing CPQ: what it is and how it works

PandaDoc

In business, consistent relationships between suppliers and buyers can make operations easier for both parties. The process of establishing a contracted pricing agreement depends on how the supplier chooses to approach these deals and how much leverage the buyer has in negotiations. However, this only goes so far.

article thumbnail

FOR IMMEDIATE RELEASE The SAC® Release Why Are Exxon Profits Criticized But Not Apple’s Profits?

Engage Selling

Why Are Exxon Profits Criticized But Not Apple’s Profits? The Society for the Advancement of Consulting® has asked its global members to comment on why an oil company such as Exxon is loudly critiqued for “obscene” profits, whereas Apple is lauded for doing the exact same thing. March 1, 2012. The SAC® Release.