Force Management

OCTOBER 3, 2024

We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. We even get a special one-on-one episode from our hosts on the topic of sales kickoffs , how important they are to teambuilding and alignment, and how to get the most value out of them as a leader.

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Publishing Sales 87

Customer Think

SEPTEMBER 24, 2024

This decision to keep third-party cookies in Chrome provides temporary relief for brands – and the publishers serving […] However, in July, Google did a complete U-turn and decided to keep those cookies after all, despite earlier promises to get rid of them.

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Publishing Marketing Digitalization 64

Customer Think

SEPTEMBER 6, 2024

Last month, Forrester published the US 2024 Customer Experience (CX) Index, which found that US customers’ perceptions of the quality of experiences that they are receiving from brands have declined for the third year in a row and have now hit levels not […]

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Publishing Customer Experience 69

Customer Think

AUGUST 21, 2024

Salesforce recently published the findings […] The new Salesforce survey is a large global survey of B2B and B2C marketers, so it provides a broad perspective on the priorities, challenges, and attitudes of the marketing community.)

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B2C Marketing Publishing B2B 64

Force Management

JULY 4, 2024

We publish two episodes per week, sharing lessons for leaders at all stages of their careers. From the transformative power of knowing your purpose to navigating new and untapped markets, these conversations provide insight and inspiration that could help you transform your approach to reach even greater success.

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Leadership Publishing Organization Marketing 81

The Center for Sales Strategy

MARCH 14, 2024

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan is Dani Buckley, VP/General Manager at LeadG2.

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Media Marketing Publishing Sales 98

Customer Think

MARCH 9, 2023

In 2021, The B2B Institute, a think tank supported by LinkedIn, published a report featuring several papers authored by researchers with the Ehrenberg-Bass Institute for Marketing Science. One of the papers was written by Professor John Dawes, the A.

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Publishing B2B Marketing Digitalization 119

Customer Think

MAY 9, 2024

This article was first published in the May edition of Top Sales Magazine. You can subscribe by clicking the link at the bottom of this article. It’s a fairly basic principle that in order to be able to sell something, we need to know something about what we’re selling. But is it always true that […]

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Customer Think

AUGUST 23, 2024

First published by Inc42 on May 31, 2024 In the fast-paced world of startups, success hinges on more than just a groundbreaking idea or a talented team. It requires a deep understanding of the target audience and their needs.

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Publishing 59

Customer Think

JULY 23, 2024

I originally published today’s post on Forbes. It appeared on their site on May 2, 2024. This is a modified version of that post. I spend a lot of time talking to leaders about the value of a customer-centric culture. Sadly, their reactions are often disheartening because it seems so obvious what the value is; […]

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Customer Experience Publishing 64

Force Management

JUNE 6, 2024

We publish two episodes per week, sharing lessons for leaders at all stages of their careers. Dig in below for stories about founding and scaling startups, growing as a sales leader, hiring and implementing new product models, and establishing a winning sales discipline.

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Publishing Sales 82

Force Management

SEPTEMBER 5, 2024

We publish two episodes per week, sharing lessons for sales leaders at all stages of their careers. Several guests share insights on how AI productivity tools are poised to change the sales process and how sales leaders can use AI as a force for good with their teams.

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Sales Leadership Artificial Intelligence Leadership Publishing 84

The Center for Sales Strategy

DECEMBER 29, 2022

While many are enjoying this special holiday with family and friends, we're bringing you a recap of the most popular posts we've published in 2022. We've searched for the most popular blogs of 2022, and we've curated these lists that will publish each day this week to bring you some of the most informative content from the year.

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Publishing Sales 93

Customer Think

AUGUST 9, 2024

This article was first published on LinkedIn, stimulated by an article by Mark Gibson. The qualification of complex B2B sales opportunities has come a long way since IBM came up with BANT (Budget, Authority, Need and Timeframe) in the 1960s – the age of the mainframes. But a great deal has changed in B2B buying […]

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B2B Publishing Sales 59

Customer Think

MAY 14, 2024

NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.) (This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation.

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B2B Publishing Marketing Digitalization 72

Force Management

AUGUST 1, 2024

We publish two episodes per week, sharing lessons for leaders at all stages of their careers. In these conversations, our guests share strategies and experiences that demonstrate how innovation in leadership styles and strategies can pave the way for unprecedented growth.

Leadership 72

Leadership Publishing Innovation Communication 72

Hubspot Sales

APRIL 2, 2024

Live vs. Pre-Recorded Social Selling Videos There are really three categories of social selling videos that you might publish online: live, pre-recorded, and produced. Finding Your Groove With Frequency Some people publish social selling videos every day, others once a week, or at different frequencies. Content length. Content length.

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Publishing Media Decision-making Marketing 107

Customer Think

APRIL 25, 2023

As you probably know, I published my book Winning Customer Centricity a few years ago. I’d like to start this post with a story about some great leaders I had the privilege to know and work with. And being the customer centric champion that I am, I wanted to ensure that people could buy it […]

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Leadership Publishing 111

Vantage Partners

JULY 24, 2023

Going Global: Alliance Management’s Key Role in a Global Product Launch, originally published in ASAP's Strategic Alliances Quarterly, Q1 2023.

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Publishing Management 83

Vantage Partners

JULY 24, 2023

Going Global: Alliance Management’s Key Role in a Global Product Launch, originally published in ASAP's Strategic Alliances Quarterly, Q1 2023.

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Publishing Management 83

Customer Think

DECEMBER 4, 2022

According to data published by the NFIB, one-third of small businesses report that the fourth quarter is their most profitable. Photo by Christian Velitchkov on Unsplash Companies around the world strengthen their email marketing during the holidays. Not only is there amplified potential but also, it’s the most competitive season.

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Small Business Publishing Profitability Marketing 119

Customer Think

MAY 13, 2024

Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must fill to convert their current systems into the functional equivalent of a CDP. I recently checked how many responses we’ve received, and was disappointed that there were just fourteen.

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Publishing Marketing 69

The Center for Sales Strategy

DECEMBER 28, 2021

We believe that talent + training + tactics = performance , and today w e are bringing you a recap of the most popular blog posts we've published in 2021 on all things talent. Check out these top articles on talent from 2021 and let them kickstart your 2022 sales strategy.

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Publishing Sales 106

The Center for Sales Strategy

DECEMBER 27, 2021

It's hard to keep up with every article we publish throughout the year! So, today, we're making it easy by recapping the most popular sales process posts we've published in 2021.

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Publishing Sales 105

Customer Think

JANUARY 10, 2023

When Dale Carnegie published How to Win Friends and Influence People in 1937 he laid the foundation for sales thinking that continues today: find folks with a need, get into a relationship, and tell them about the features, functions, and benefits of your solution in a way that induces them to buy it. But it’s […].

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The Center for Sales Strategy

DECEMBER 29, 2021

Exceeding revenue goals is linked to developing new customers as well as increasing revenue from existing clients, today we are bringing you a recap of the most popular posts we've published in 2021 on key accounts and account list management.

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Management Publishing Sales Account Growth 105

Nutshell

JANUARY 9, 2024

Designing, publishing, and managing your landing pages from within Nutshell makes it easier than ever for you to collect information about leads and improve your marketing and selling strategies. Customize your landing page with the visual elements and custom fields you want, then publish and manage it from your landing pages dashboard.

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Publishing Advertising CRM Marketing 62

Nutshell

JANUARY 9, 2024

Designing, publishing, and managing your landing pages from within Nutshell makes it easier than ever for you to collect information about leads and improve your marketing and selling strategies. Customize your landing page with the visual elements and custom fields you want, then publish and manage it from your landing pages dashboard.

Publishing 62

Publishing Advertising CRM Marketing 62

The Center for Sales Strategy

DECEMBER 30, 2021

While many are enjoying this special holiday with family and friends, we're bringing you a recap of the most popular posts we've published in 2021. We've searched for the most popular blogs of 2021, and we've curated these lists that will publish each day this week to bring you some of the most informative content from the year.

Sales Leadership 103

Sales Leadership Leadership Publishing Sales 103

Customer Think

SEPTEMBER 20, 2023

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom.

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Publishing Digitalization Marketing 59

ACT

NOVEMBER 12, 2024

Also, unlike social media marketing , social selling efforts don’t stop at publishing meaningful and traction-worthy content on different platforms. Better still, you could publish a case study or record a podcast about a customer’s experience with your company. Avoid hard-selling your products/services, though.

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Media Publishing Decision-making B2B 52

The Center for Sales Strategy

DECEMBER 20, 2022

With all the 2023 business predictions being published, there’s no sign that these changes and challenges will slow down. You’ve (almost) made it through 2022, and a New Year is upon us. Over the past few years, businesses have undergone many unforeseen challenges and changes.

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Publishing Organization Sales 115

Force Management

FEBRUARY 1, 2024

We recently started publishing two episodes per week , so there's even more great lessons in leadership to dig in to! These leaders have spearheaded culture transformations and spurred massive growth at some of the most influential sales organizations of our time.

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Publishing Leadership Organization Sales 92

Customer Think

NOVEMBER 13, 2021

Consider the following scenario: Publishing content […]. WordPress is a large and incredibly complicated platform, yet it has limitations. It’s a full-featured tool for bloggers and developers with many options, but it doesn’t let you do everything.

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Publishing 143

Customer Think

NOVEMBER 17, 2022

I published my first thought piece on CustomerThink.com back in April 2017, over 5 years ago. I was lucky enough to be asked to become a regular article writer and adviser later in 2018. As we draw towards the end of a turbulent year in the UK, I thought I’d reflect on my messages over […].

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Customer Experience Publishing Leadership 111

Nutshell

SEPTEMBER 17, 2024

And our REST API powers much of our application, so we will continue to publish more documentation for new capabilities inside Nutshell. We’ve made it easier to access data with better filtering and searching capabilities via our new list APIs. We’ve expanded the availability to access and filter Nutshell timelines.

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Publishing CRM Management 71

Customer Think

SEPTEMBER 10, 2024

This article was first published in the September 2024 issue of Top Sales Magazine … Numerous studies have shown that without reinforcement, most formally-delivered training content is forgotten or abandoned with a few short weeks.

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Publishing Sales Leadership 49