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Manage Your Stakeholders

Peter Simoons

Tip 22: Manage Your Stakeholders. Unfortunately, the world is not always ideal, and there will be stakeholders in your alliance who don’t actually like that the alliance exists. You need to work on these stakeholders to transform them into real supporters for your partnership. As you can see, the matrix is a two-by-two.

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The Flavors of Sales Enablement

Mike Kunkle

You are the reason I wrote The Building Blocks of Sales Enablement , published this eBook , share so much free content, and am supporting Felix Krueger of FFWD in launching a course and learning experience about the Building Blocks (with community support and group coaching). Next Steps So what do we do with all of this?

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All Stakeholders on Board at Alliance Launch

Peter Simoons

Tip 23: Make Sure All Stakeholders Are on Board at Alliance Launch. A celebration is a good way to help ensure that all stakeholders are on board the moment the alliance kicks off. It will offer the stakeholders the opportunity to start a relationship with their counterparts from the alliance partner.

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Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management

Red Star Kim

It was first published in 2014 after a two-year rigorous process led by an international task force. Identify stakeholders affected by the change. Develop the stakeholder engagement strategy. Execute stakeholder engagement plan. This version is from 2019. Organizational alignment and change management. Define the change.

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How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

Content publishing frequency. For example, when I notice a company publishing regularly but its quality is inconsistent, I know it might need support scaling its content operations. Build relationships with multiple stakeholders. Instead, develop relationships with multiple stakeholders who influence the buying decision.

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6 Tips for Talking to Leaders & Other Stakeholders

CMOE

A key component of being a good manager is being able to effectively communicate with leaders and key stakeholders. 6 Tips for Speaking With Leaders and Key Stakeholders. Ideally your company publishes its business plan annually that clearly defines your company’s goals. Adjust Your Messaging for Different Stakeholders.

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The Challenge with The Challenger Sale

SBI Growth

It’s been two years since The Challenger Sale was published. Since this publishing, many B2B sales organizations have embraced this methodology. This means tailoring their message to each stakeholder (eg CEO, CIO, CFO, COO, etc). Challengers have a deep understanding of their client’s business and industry.