Brooks Group

FEBRUARY 10, 2025

More stakeholders means longer sales cycles. Theres a greater need for consensus-building and for value propositions that speak to a wider range of roles. Heres a deep dive into buying groups, critical selling skills, and sales training best practices to prepare your sales team for success with multiple stakeholders.

B2B 76

B2B Emotional Intelligence Value Proposition Stakeholders 76

Brooks Group

AUGUST 20, 2024

Successful sales professionals must be able to negotiate like Buffett, particularly in complex B2B sales environments. Sales professionals in every industry face intense competition, changing customer demands, and pricing pressures. Listen Actively Practice active listening during the negotiation.

Negotiation 97

Negotiation Value Proposition Sales Sales Training 97

Hubspot Sales

MAY 14, 2019

In sales, a USP should be used as a verbal tool -- the unique selling proposition is best used in conversation with a prospect. The unique selling proposition is an exclusive value proposition to the prospect you're talking to, and it should be created with that specific person in mind. Don't be afraid of it.

Value Proposition 144

Value Proposition Sales Environment Communication Sales Training 144

SBI

OCTOBER 10, 2019

Define your customer segments, value proposition, and sales strategy. Design your “way of selling” that you can visualize, train and coach to. Train your sales managers and make sure that they can coach well. Train your salespeople on how to have engaging conversations.

Value Proposition 39

Value Proposition Sales CRM Decision-making 39

Hubspot Sales

JANUARY 22, 2018

Sales training programs help salespeople learn and/or improve their selling technique, skills, and processes. According to CSO Insights, salespeople who complete highly rated sales training programs have 10% higher win rates. Length: How will you fit training into your and/or your sales team’s schedule?

Sales Training 145

Sales Training B2B Sales Negotiation 145