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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

77% of B2B buyers report their last purchase was complex, involving multiple stakeholders. More stakeholders means longer sales cycles. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. These skills are essentially make-or-break for complex sales scenarios.

B2B 76
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Relationship Management Guide – Going Beyond the CRM

Upland

Sales professionals can build stronger relationships with key stakeholders by assessing their relationships and relationship gaps. Anticipating needs: Relationship mapping allows sales professionals to anticipate the needs of their customers by understanding their decision-making process.

CRM 195
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What Is Complex Selling? [+Examples]

Hubspot Sales

Enterprise sales also involve multiple stakeholders, and the salesperson is typically in conversation with numerous people before deals are closed. Complex sales are most common in B2B sales environments. Unlike transactional sales, closing a complex deal means convincing multiple stakeholders.

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Sandbagging in Sales – Is it a Relationship Problem? 

Upland

Sandbagging in Sales is a Relationship Problem Despite the considerable focus placed on deal probabilities, analytics, and forecast accuracy, building a holistic understanding of the relationships and influence within accounts remains a blind spot for many organizations.

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How to Leverage a Customer Data Platform to Enhance Account Based Selling

Hubspot Sales

Personalization is a watchword in all modern sales environments. Ideal for landing enterprise-level clients, it’s a hyper-personalized sales technique. Your marketers and salespeople pinpoint vital stakeholders within the target company. Descriptive Data – Deeper detail on stakeholders; career information; interests; etc.

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5 Objection Handling Techniques to Gain Commitment

Clarity Engagement Solutions

Sometimes the complexity of our sales environments makes us forget that the simplest approach is often the most effective. You have researched and prepared yourself before engaging with stakeholders.

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What Your ‘A’ Players Want From You in 2014

SBI Growth

Sales Leader—what do ‘A’ players need from their boss to maximize performance. Sales Environment—what do ‘A’ players need from the company to maximize performance. Sales Leader. Sales Environment. These customers have multiple stakeholders and more information than before.