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Successful sales professionals must be able to negotiate like Buffett, particularly in complex B2B salesenvironments. Sales professionals in every industry face intense competition, changing customer demands, and pricing pressures. It’s also known as value-added selling or consultative selling.
For example, a salesperson who has strong relationship-building skills – especially trust-building – will likely be more successful in any salesenvironment, whether they are using Challenger, SPIN, Customer-Centric Selling, ValueSelling, or my Modern Sales Foundations methodology.
SPIN Selling SPIN Selling is a consultative sales methodology developed by Neil Rackham, which focuses on identifying the customer’s situation, problems, implications, and needs.
Why assessing the degree of complexity of sales correctly matters. One might think that assessing the degree of complexity of a single sale situation or of a company’s salesenvironment is an exercise for consultants and scholars. But does this apparently “intellectual” exercise really matter to a company or sales leader?
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