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And you’ll even get insight into how to transition from product-led to valueselling. The Frugalnomics Survival Guide is one of those books you’ll want to come back to again and again as you head down the path to true valueselling. No one likes to spend money, especially precious and limited budgets.
It requires a process, a consistent sales methodology, and time. Plan to invest at least two to three years in a sales coaching program to get it off the ground. Coaching vs. Managing. Today's salesmanagers need to wear two hats – their manager hat and their coaching hat.
Yet, many sales people had problems closing door-to-door sales for this new and advanced product. However, one sales person consistently outsold everyone else, with sales nearly 300% higher than average. So, a wise salesmanager set out to find out why.
For example, a salesperson who has strong relationship-building skills – especially trust-building – will likely be more successful in any sales environment, whether they are using Challenger, SPIN, Customer-Centric Selling, ValueSelling, or my Modern Sales Foundations methodology.
Seasoned sales professionals who may be new to the team likely have “their way” of doing things. Salesmanagers aren’t able to coach their team with strategies they don’t use. Selling fundamentals help when times are tough. This is all well and good, but can present significant problems if there’s any trouble.
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