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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

77% of B2B buyers report their last purchase was complex, involving multiple stakeholders. More stakeholders means longer sales cycles. Sellers need sophisticated communication and consultative skills to understand varying stakeholder needs. These skills are essentially make-or-break for complex sales scenarios.

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How to Measure Sales Training ROI (and Why)

Brooks Group

You know you should measure sales training ROI. Isn’t the main thing just to get the training done? Step one, you need to train your sales team. But step two should be making sure your training is getting the results you want. Here are eight ways effective sales training makes a difference.

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

New Business Sales Skills for Success In general, strong sales professionals usually have a hunter mentality. They should have the skills to move a prospect through each stage of the sales process. Project management: Orchestrate multiple initiatives and stakeholders to ensure successful solution implementation.

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How to Reinforce Sales Training to Maximize Your ROI

Brooks Group

A sales training initiative can be one of the most impactful things you can do to improve your organization’s success. What is a Sales Training Reinforcement Program? Sales training is designed to teach your sales team new techniques and skills.

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13 Top Sales Training Companies Share Tips to Challenge the Status Quo

Hubspot Sales

Here are the tips for creating a winning sales culture through sales training and beyond. 4 Tips for a Winning Sales Culture. As the sales manager or leader, your strategy for getting better can’t be having your reps smile and dial. Remember, in sales, we’re graded on outcomes as well as activity.

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The Enablement Profession at a Crossroads

Mike Kunkle

This applies to the enablement profession as a whole, regardless of name – Sales Enablement, Revenue Enablement, Buying Enablement, Performance Consulting, or even Sales Training and our Sales Operations and Revenue Operations partners. At the same time, a unique set of challenges complicates this mission.

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

Although, in complex B2B opportunities, especially with longer sales cycles, qualification – like discovery – may be ongoing, because new stakeholders are introduced, others leave, budgets shift, and in general, things change.) To start, assess the Buyer Type for each stakeholder. Here’s what I mean.

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