Remove Sales Remove Suppliers Remove Value Proposition
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Ten insights on the future of SAM

Strategic Account Management Association

Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2. Sales and account management – no longer an expense but an investment. While firms once viewed sales as an expense, in this environment it’s clearly an investment. Want more?

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Key account management origin story Once upon a time, not only did sales reps win the client, they also supported them long after the deal was done. Sales people won the clients. Viewed as a supplier of products and services. Provides expertise and integration to create value the client can't achieve without you.

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Building Relationship Strategies: Time To Get Personal

Upland

So, why do so many marketing consultants and practitioners espouse standard Value Propositions and ‘Sales-Ready Messaging‘ ? Such messaging, born in market segmentation sessions, or focus groups, is anything but sales-ready. This will become the baseline of sales performance going forward. The future is here.

Suppliers 195
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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Doesn't understand their value proposition A bad key account manager relies on marketing for messaging. Do this instead: Do research to better understand your competitive advantage and value proposition. Customers, competitors and suppliers Trends. You'll also avoid overlooking anything important. Set reminders.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Let's talk about the client lifecycle The sales cycle attracts qualified leads, engages and converts them to clients. Suppliers submit proposals to provide them.

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A Simple Sales Negotiation Tactic that Works

Account Manager Tips

A simple sales negotiation tactic. To do that, you need sales negotiation skills to convince them to buy more and, when the time comes, to renew. Sales and key account management Too often, key account managers retreat from sales-focused conversations because it feels manipulative. What is a sales negotiation?

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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Did your point of contact or coach mention any restructuring or reorganization that required them to consider other suppliers? Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.