Strategic Account Management Association

DECEMBER 3, 2020

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. If you’re accumulating data on your customers and even your customers’ customers, how are you using it to develop insights that lead to innovative value propositions?

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Hubspot Sales

OCTOBER 9, 2023

Business Strategy and Value Proposition Research and asking the right questions to determine a prospect‘s business strategy are central to your ability to effectively prepare for a sale. From there, you can build out the questions and tactics that align with their value proposition and how they operate.

Shareholders 105

Shareholders Value Proposition Profitability Decision-making 105

Account Manager Tips

NOVEMBER 19, 2022

Introduce your value proposition and start with your conclusion. Introduce your value proposition and start with your conclusion. For example, if it means happy shareholders, you could use a picture of people applauding at an annual general meeting. Keep it simple - who you are and why you're there.

Value Proposition 246

Value Proposition Decision-making Shareholders Government 246

Account Manager Tips

JUNE 29, 2021

Knowing that means you can work out what they value and what you need to measure your impact. Shareholders and board/directors value growth, costs, profit and cashflow. Stakeholders value business improvement. Provide Value Reports that present measurable shareholder and stakeholder value.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Hubspot Sales

DECEMBER 30, 2020

They are often created with investors and shareholders in mind. What is your value proposition? This roadmap allows the company to focus on long-term revenue through both the retention of existing customers and the acquisition of new customers. What are the benefits of creating a strategic plan? What does the market look like?

Sales Management 137

Sales Management Management Shareholders Sales 137

Red Star Kim

JULY 11, 2022

In today’s highly competitive environment, the major sources of shareholder value creation are the intangible marketing assets of the business, such as brands, customer relationships and channels of distribution.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

MARCH 22, 2021

A value-based story is then the hook or the linchpin of the credibility introduction to get the buyer engaged. Value-based stories articulate a compelling value proposition by mentioning your past relatable successes that show how similar business problems were solved with measurable outcomes.

Shareholders 130

Shareholders Value Proposition Decision-making Communication 130