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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2.

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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? How do you do stakeholder mapping? What are their motivations?

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The Future of SAM – Revisited

Strategic Account Management Association

They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Kahn suggests that SAMs need to be “innovating markets…We have to look at the whole system of stakeholders and see how we can create value within that. ”. 3 Strategic mindset.

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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

Do what you need in order to understand which stakeholders are involved, who has final approval and what key performance indicators will determine success. Most discovery processes will allow you to create a map or schematic of the key stakeholders, their roles and what they value most. Build relationships along the way.

Suppliers 759
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Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

How to communicate the strategy to the project to your other stakeholders. Join us in our exclusive panel, where we will discuss: Determining how to connect your function to the overall organization. Ways of connecting your projects to overall goals of organization. Why having a single source of truth is valuable.

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Shareholder vs Stakeholder: What's the Difference?

Hubspot Sales

One of the big questions on that front is, “What's a shareholder versus a stakeholder?” So, to help you get a better sense of what shareholders and stakeholders are and how they differ, I've put together this handy guide. Table of Contents Shareholder vs. Stakeholder What is a shareholder? Here we go. Here are the key points.

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Stakeholders and Key Players: How Do They Think?

Upland

In the first blog in the series we outlined what a Relationship Map was and how to gain buy in. Here we get inside the mind of the customer as a key element of the relationship strategy development. . How Do They Think? Once you have determined ‘Who matters?’’ by assessing their Level of Influence, you next want to get a sense of the individual.