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The Importance of Developing StrategicThinking in Strategic Account Managers In our fast-paced business environment, Strategic Account Managers (SAMs) face a myriad of challenges that require them to go beyond routine selling and service tasks. SAM teams end up in a vicious cycle from which there seems to be no escape.
In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategicthinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.
Relationship Intelligence and Stakeholder Knowledge The best account managers know business is personal. They create trust-based connections by mapping out and understanding key stakeholders, tracking team shifts, and staying updated on client organization changes. Core Traits of High-Performing Account Managers 1.Relationship
Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?
Without strategicthinking, leaders risk falling into short-term fixes that fail to drive long term sustainable success. Strategicthinking is a skill that can be developed through study, practice, reflection and deliberate effort. How Do You Start ThinkingStrategically?
This one is equally helpful for experienced leaders and students first grasping the principles of strategicthinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.
I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategicthinking, business strategy and marketing and business development strategy.
streamlined their processes, improved client relationships, and enhanced strategicthinking. Relationship Mapping & Org Chart Improve your critical stakeholder relationships. By adopting ARPEDIO’s advanced account management solutions, B.I.G. This case study explores how B.I.G. Superior together.
Strategicthinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business. It argues that there are three game changers that affect leadership: Stakeholder demands , the workforce and changing strategies.
Achieve buy in from all stakeholders. Work with other stakeholders to share ideas and brainstorm . Be willing to unlearn. Get people on board from beginning. Work together as a group and not do it all on my own. Have a clear campaign plan. Delegate polls. Delegates find it useful to benchmark their responses to their peers. .
Because the job is so varied and involves many different tasks, you need a lot of skills to do it well: Strategicthinking Influencing Business management Leadership Teamwork Change management Innovation and creativity Solution design and positioning Relationship building Sales Project management Phew!
To excel, SAMs must understand stakeholder goals, simplify complexities through effective communication, and ensure proactive action. Communication with Key Stakeholders The first step in strategic account management is identifying the true key stakeholders, both internal and external.
Applied StrategicThinking®. Find a balance between meeting today’s expectations and requirements and reaching for tomorrow’s possibilities by thinking and acting in a strategic way. Use code SAVE15 to get 15% off your purchase (or contact CMOE for bulk-pricing options). Diversity, Equity, and Inclusion Essentials.
These ideas will help support all stakeholders within the business identify what further opportunities may exist. They build their strategicthinking skills. Many KAMs get sucked into thinking operationally. They align KAM activities to meet accounts’ needs and expectations.
A manager requires long-term, big-picture skills such as: Strategicthinking: Strategicthinking involves leveraging one’s strengths and insights to ignite positive change and elevate a business’s competitive advantage. Tops Skills for Managers.
This team consists of dedicated professionals who work collaboratively to support the strategic account manager in delivering value to the strategic accounts. Strategic account management planning involves proactive and strategicthinking. Think about WHO your team has engaged with over the partnership.
2024 brought its share of wins, misses, and lessons like you were in speed-dating with stakeholders. UX Enhancements: Revamped Org Chart: A visually and functionally updated organizational chart helps account managers map stakeholders and navigate relationships better. Not everything was gloom and doom, though. And the results?
Negotiation and Deal Making: Engaging in negotiations with potential partners, clients, or stakeholders to secure favorable agreements or contracts. Overall, business development aims to identify and pursue strategic opportunities that align with the organization’s objectives, drive revenue growth, and enhance long-term sustainability.
One way teams are being more strategic is by leveraging technology to establish relationships and reinforce connections that are key to identifying hidden revenue potential. This is a dramatic shift from backward-looking, record keeping activities to revenue-driving strategicthinking. Identify and Develop Revenue Growth Ideas.
A: To evaluate your team’s thinking [and help them thinkstrategically], we recommend gaining insights from your team before sessions with good thoughtful questions, considering their answers, and creating an environment conducive to strategicthinking. Additional Resources to Consider Is it Strategic?
They must be able to communicate effectively with different stakeholders and adapt to the client’s changing needs and expectations. Their responsibilities include managing revenue and retention, analyzing spending habits, identifying growth opportunities, and building strong relationships with key stakeholders.
Technology also facilitates communication and feedback collection from a variety of external stakeholders, such as community organizations, businesses, and citizens. Taking these different perspectives into account helps agencies build initiatives that are more likely to hit common goals and address different needs.
Relationship Building : Key Account Management emphasizes building strong, trust-based relationships with key stakeholders within the customer organization. KAMs serve as strategic advisors, fostering open communication, providing expert guidance, and demonstrating a commitment to the customer’s success.
To help leaders reset the strategy, provide team members with direction, model a strategic mindset, and inspire new levels of strategicthinking across the organization, leaders must look at the crisis from two perspectives: evaluating the situation and reimagining the future. Instead, the creation of strategy must be ongoing.
You’ve got to have a firm handle on the market and your product -- while inspiring employees and influencing stakeholders. Playing to Win” outlines the strategic approach Lafley and his strategic advisor, Martin, used to double Procter & Gamble’s sales, quadruple profits, and increase market value by more than $100 billion.
The more experience prospects have with your products and services the better able they are to share firsthand, accurate information with peers and stakeholders. Our clients often get stuck fulfilling stakeholder requests and lose sight of their customer’s needs and goals. Efficiency. First impressions do matter.
Let’s explore the key components of the strategic selling process: Preparing and Planning for Sales Engagements Before engaging with prospects or customers, it’s essential for sales professionals to thoroughly prepare and plan their approach.
Strategies can fail right at the start of implementation because stakeholders don’t get it, the market changes, or it’s just hard to turn big plans into everyday actions that the team can handle. Giving regular updates on strategic progress helps keep everyone accountable, celebrate successes, and learn from challenges.
Key responsibilities of account managers include: Building and maintaining client relationships: This involves understanding the client’s needs and expectations, and developing a strong rapport with key stakeholders in the organization.
The core competencies you want to look for in a strategic account manager include: Account Management Skills Organization & Planning Skills Problem Solving Market Awareness StrategicThinking Analytical Skills. Strategic account managers should expand on initial wins with high-value clients.
These leaders must confront the daily challenges of making key decisions across a variety of stakeholders and balancing competing demands. Areas of focus include developing strategicthinking, building a high-performance team, developing a purpose, and aligning the team.
There would be a supporting applications perspective, a data perspective and so on which different stakeholders and teams can use to understand what needs to be built overt time and why. Equally, for this to happen, architects must be able to exhibit gravitas, strategicthinking and strong business understanding.
There would be a supporting applications perspective, a data perspective and so on which different stakeholders and teams can use to understand what needs to be built overt time and why. Equally, for this to happen, architects must be able to exhibit gravitas, strategicthinking and strong business understanding.
Here’s how: Feedback Loop Establish Channels: Create formal channels for collecting feedback from clients and internal stakeholders, such as surveys, feedback forms, or regular check-in meetings. Act on Feedback: Analyze feedback collected from clients and stakeholders to identify recurring themes or areas of concern.
Coordinate and deliver Executive Business Reviews to all customers on a semi-annual cadence with highly engaged stakeholders. Through strategicalthinking and analysis identify profitable strategical solutions for the customers. Use data to share customer insights to other key stakeholders in the business.
Develop a trusted advisor relationship with key customer stakeholders and executive sponsors to fully understand the client’s business strategies and measurements for success. As a Senior Customer Success Manager, you will be owning and maintaining customer relationships on strategical level with decision-makers.
Shape the Customer Success strategy and execution framework with essential product and field leadership stakeholders. Lead change management with the existing teams to shift to a strategic advisory paradigm – evolve people, capabilities, operations, and customer engagement.
Coordinate and deliver Executive Business Reviews to all customers on a semi-annual cadence with highly engaged stakeholders. Through strategicalthinking and analysis identify profitable strategical solutions for the customers. Support People.ai
We help them protect their assets, monetize them, develop strong contracts with their clients and other stakeholders and navigate marketing regulations. Because some of the stakeholders of the client with whom you’re negotiating as an agency may not be on the forefront of what their company’s policies are with respect to AI use.
StrategicThinking and Planning One of the most important skills for a Key Account Manager is the ability to think and plan strategically. To develop strategicthinking skills, Key Account Managers should regularly analyze industry trends, customer insights , and competitive landscapes.
Customer Success Master class Level 1 is one that covers the fundamentals like strategicthinking, customer engagement and more. Course takers will also better communicate with stakeholders and offer better experience design. The masterclass is a combination of three levels. Let’s cover each level for better understanding.
I employ a pyramid-style mapping of stakeholders, identifying their roles and influence in decision-making. This approach extends not only to client-facing interactions but also to internal stakeholders within the organization. Understanding the dynamics of both client and internal teams is crucial.
I employ a pyramid-style mapping of stakeholders, identifying their roles and influence in decision-making. This approach extends not only to client-facing interactions but also to internal stakeholders within the organization. Understanding the dynamics of both client and internal teams is crucial.
Appointment Scheduling Tools: Account managers can use appointment scheduling tools such as Arrangr to set up meetings with the stakeholders. CRM tools: Communication is a particularly important part of a relationship – be it with the internal teams or with the external stakeholders. The candidate for the job role should have –.
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