Red Star Kim

AUGUST 7, 2023

Raya Blakeley-Glover, Global Head of Business Development – Markets and Business Relationships, Bird & Bird Amanda Afful, Senior BD Executive, Bird & Bird (Moderator) Employee communications There was a discussion about the importance of internal communication for stakeholder engagement and buy-in.

Communication 130

Communication Management Value Proposition Stakeholders 130

Account Manager Tips

OCTOBER 11, 2021

Doesn't communicate Key accounts have vast networks of stakeholders (internal and external). Doesn't understand their value proposition A bad key account manager relies on marketing for messaging. And so they're unable to convince clients of their value. Identify executive stakeholders and assess how they feel about you.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Account Manager Tips

JUNE 29, 2021

Demonstrate that you value your client's business. Create contact plans to keep in touch with key stakeholders in your company and your client's. They can smell a renewal coming and will be very cynical of your motives if you don't create sustained value. GRAHAM Different stakeholders will value different things.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Nutshell

SEPTEMBER 18, 2024

Navigating the complexities of B2B sales, especially with high-value enterprise deals and multiple stakeholders, can be challenging. The Miller Heiman sales process incorporates methodologies for opportunity management, stakeholder engagement, and solution selling.

Stakeholders 126

Stakeholders Sales CRM Value Proposition 126

Hubspot Sales

OCTOBER 14, 2019

Instead, sell only to the stakeholders who have the authority and budget to actually make buying decisions. Be crystal-clear about your value proposition. If you’re going to sell to a multi-million dollar business, you’d better be prepared to quickly and clearly articulate your value proposition.

B2B 138

B2B Value Proposition Decision-making Sales 138

Miller Heiman Group

APRIL 2, 2019

Your value proposition. As you develop your sales strategy, this helps you tailor messaging to the different stakeholders to show how your solution solves their challenges. Make Sure Your Value Proposition Is Mutually Beneficial. Make your value proposition mutually-beneficial. Field of Play.

Account Management 110

Account Management Value Proposition Management Suppliers 110

ProlifIQ

DECEMBER 18, 2024

By leveraging AI, you can provide all stakeholders with a consistently excellent product, regardless of the individual account executive’s commitment or diligence. This is crucial because while the account executive may lead the account planning process, the entire deal team needs to benefit from a high-quality account plan.

Account Planning 52

Account Planning Management Value Proposition Account Management 52

Brooks Group

APRIL 9, 2024

These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. They play a crucial role in securing buy-in and consensus among stakeholders. Balancing these perspectives and ensuring your solution addresses the concerns of all stakeholders is crucial.

Value Proposition 110

Value Proposition Procurement Decision-making Stakeholders 110

Red Star Kim

JULY 11, 2022

There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Ten top takeaways on stakeholder engagement and buy in (kimtasso.com). Reasons we need plans/value of plans. Align stakeholder needs and expectations.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Peter Simoons

OCTOBER 24, 2021

In our conversation I was looking for the alliance value proposition and in particular, learning what the value was for the end-user and for each of the parties involved. The value proposition was a foundational element of the overall goal of the alliance. Assign an Alliance Manager. Communicate!

Value Proposition 98

Value Proposition Government Communication Stakeholders 98

Hubspot Sales

APRIL 22, 2021

This leaves stakeholders across operations, finance, and sales without a scalable, automated solution and causes frustration among reps when their paychecks don’t match expectations due to mismatched spreadsheets. Image Source. Our mission at HubSpot is to help millions grow better.

Finance 118

Finance Value Proposition Sales Leadership CRM 118

Peter Simoons

FEBRUARY 13, 2022

In alliance management, you are working with a variety of stakeholders in your own organisation and in your partners’ organisations. Stakeholders are not necessarily 100% in synergy with your alliances. Besides that, every alliance is different; with different stakeholders, different partners and different value propositions.

Management 98

Management Value Proposition Stakeholders Onboarding 98

Hubspot Sales

MAY 17, 2023

It informs your understanding of the appropriate tone to use, the relevant benefits to highlight, and the ultimate basis of an effective value proposition. Be willing to ask the questions you need to have a fleshed-out enough picture to structure an effective, personalized value proposition.

Value Proposition 130

Value Proposition Stakeholders Facilitation Communication 130

Clarity Engagement Solutions

NOVEMBER 9, 2020

the evolving healthcare industry, pharma and bio-tech companies are now focusing on each component of market access: – Price – Channel – Stakeholders – Government agencies How do these elements apply to new types of decision makers, previously unknown to market access teams?

Marketing 91

Marketing Healthcare Value Proposition Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

– Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process. – Research each stakeholder and align your goals with theirs.

Marketing 91

Marketing Healthcare Value Proposition Procurement 91

DemandFarm

OCTOBER 23, 2024

This process involves multiple product demonstrations, engaging with IT, procurement, and finance stakeholders, and significant customization to meet the client’s needs. Compared to small or mid-sized business (SMB) sales, enterprise sales typically entail a longer decision-making process, more resources, and more stakeholders.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Hubspot Sales

AUGUST 28, 2023

But understanding and being able to succinctly explain your business‘s value proposition aren’t enough. Engaging all relevant stakeholders from the beginning of the sales process is critical. Here are two questions that reveal all the stakeholders: “It sounds like you’re an ideal fit for our product.

Value Proposition 98

Value Proposition Decision-making Stakeholders Sales 98

Hubspot Sales

OCTOBER 17, 2022

Be ready to deal with more stakeholders. Companies generally consult more stakeholders when buying during an economic downturn. With more stakeholders involved in buying and a general sense of uncertainty around deals, potential purchases will probably take longer than they would in a sound economy.

Value Proposition 128

Value Proposition Sales Stakeholders Decision-making 128

SBI Growth

JULY 23, 2013

The team needs to be trained on how to promote the Value Proposition socially. But this initiative has more stakeholders than a typical project. They need to know what conversations they should engage in and which ones to avoid. Social Selling is a key agent in mitigating this risk.

Value Proposition 129

Value Proposition Finance Leadership Communication 129

Hubspot Sales

APRIL 30, 2019

Additionally, you should identify 2-3 value propositions for the prospect. You'll address the prospect's questions throughout the demonstration and you might even be able to identify another value proposition. Describe the value propositions. How can your demonstration address the questions they might have?

Value Proposition 100

Value Proposition Software Software Decision-making 100

Red Star Kim

JUNE 7, 2023

Marketing strategy is the most undervalued skill by businesses, marketers say (marketingweek.com) Value Disciplines: Customer Intimacy, Product Leadership and Operational Excellence When discussing value propositions and competitive positioning at the workshop, we considered the relevance of Treacy and Wiersema’s three strategic choices.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

SBI Growth

JULY 30, 2013

Being a part of sales engagement and aligned with sales stakeholders is paramount for success. This leads to exceedingly complex value propositions for customers. Offer clear messaging on how distinctive value is delivered with a specific customer context. Use the Comments section below to share what you discovered.

Value Proposition 130

Value Proposition Information Technology Stakeholders Organization 130

Miller Heiman Group

AUGUST 20, 2020

COVID-19 has created a perfect opportunity for sellers to re-engage with their stakeholders—their buying influences. They Effectively Communicate Value Messages that Are Relevant to Buyer Needs. There’s no standard value proposition today that applies to every buyer.

Negotiation 111

Negotiation Value Proposition Stakeholders Decision-making 111

Red Star Kim

OCTOBER 24, 2022

Some used the DMU (see introductory video on DMUs ) and the stakeholder matrix for targeting. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Portfolio management.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Hubspot Sales

MARCH 18, 2019

Not only do KAMs find ways to address the client's challenges and opportunities, but they also create and present reports about the client's progress to key stakeholders. Able to build rapport and establish credibility with account stakeholders. Map out every customer stakeholder. Key Account Manager Job Description.

Key Account Management 143

Key Account Management Account Management Management Account Strategy 143

Hubspot Sales

JULY 5, 2022

A B2B sales strategy based on your business' value proposition will help you differentiate your business from your competitors. Involve all stakeholders in the process. Therefore, it’s essential to identify what stakeholders are involved in each stage of the sales process. B2B Sales Flowchart. Image Source.

B2B 115

B2B Sales Stakeholders Decision-making 115

Hubspot Sales

AUGUST 14, 2023

to be the basis of your entire value proposition, and you don't want to attract buyers only shopping around for the cheapest price. When you leave the room, the stakeholders on your side will only fight for your solution if you were willing to fight for the sale. You undermine your value in your proposals.

Negotiation 128

Negotiation Value Proposition Meetings Procurement 128

Hubspot Sales

JULY 6, 2021

Communicate with executives and key stakeholders about revenue stream performance. Ensure that sales teams understand the value propositions to give to target audiences to ensure revenue generation. Ability to work with other C-Suite exclusives, communicate with key stakeholders, and explain and support decisions.

Decision-making 126

Decision-making Value Proposition Stakeholders Advertising 126

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking. What were the main takeaways for delegates?

Leadership 130

Leadership Management Stakeholders Communication 130

Hubspot Sales

JUNE 5, 2023

For example, he calls out that emotions can impact a buyer’s perception of value and their willingness to take risks. In B2B sales, closing a deal requires that your buyer(s) recognize the value your product or service delivers.

Value Proposition 126

Value Proposition Decision-making B2B Sales 126

Account Manager Tips

JULY 6, 2022

ne the value potential of the solution for customers. Use of knowledge management systems and learning with customers Provide value proposition for the customer's network. You can work with your stakeholders in real time to unlock conversations, insights and ideas. Designing and producing the solution. ts and sacri?ces.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Luminas Strategy

JUNE 12, 2023

Membership organizations are challenged to demonstrate their value and ensure that members and other stakeholders deem their connection to the NPO as essential. Back The post Woofin’ With LUMI: How Can Nonprofits Be Sure They’re Delivering Value to Members and Other Stakeholders?

Stakeholders 52

Stakeholders Organization Value Proposition 52

Account Manager Tips

MAY 1, 2021

Define your value proposition and how will your price reflect it? What's your value proposition (as your client sees it)? Do you need the support of internal stakeholders? Bring forward or extend deadlines to give you enough time and resources to prepare. Do your research. Prepare your offer. How will you respond?

Negotiation 130

Negotiation Key Account Management Suppliers Value Proposition 130

PandaDoc

AUGUST 18, 2022

By understanding the competitive landscape, knowing the questions that prospective clients are likely to ask and having the answers top of mind, and having the value proposition of your company’s product or services ready to share, your sales team is more likely to get customers to sign on the dotted line. Identify stakeholders.

Value Proposition 96

Value Proposition Sales Stakeholders Marketing 96

Red Star Kim

MARCH 6, 2023

Be more strategic – A metaphor: Analyse, join and align the dots Be more strategic – A metaphor: Analyse, join and align the dots At the start of the session we talked about what strategic means to us and how we explain the need for strategy to our internal stakeholders. How would you describe strategy to stakeholders?

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Account Manager Tips

AUGUST 14, 2022

Key account managers: identify and qualify opportunities align value propositions propose solutions understand buying decisions negotiate and close deals Just like sales people. Identifying, building and developing relationships with influential stakeholders and decision-makers. Nothing could be further from the truth.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Basic alignment on value drives priority, success, and a long-term partnership. SAM is a journey. It's not a one-time project.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98