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Ten insights on the future of SAM

Strategic Account Management Association

From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5. Centers of Excellence (CoE).

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

COVID-19 has accelerated a trend already underway toward increased virtual interactions between customers and their suppliers. The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face.

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What is Key Account Management? (It’s Not What You Think)

Account Manager Tips

Viewed as a supplier of products and services. Clients developed a strong relationship with their suppliers and enjoyed greater benefits. Clients who are a good fit for your solution, and you meet their needs better than other suppliers. Value proposition. Create a differentiated value proposition for key accounts.

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Building Relationship Strategies: Time To Get Personal

Upland

So, why do so many marketing consultants and practitioners espouse standard Value Propositions and ‘Sales-Ready Messaging‘ ? Bereft of individualization, this cookie-cutter approach reduces the salesperson’s role to that of a carrier pigeon, delivering the message, but not creating any value for the individual customer.

Suppliers 195
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15 Reasons Why You Might be a Bad Account Manager

Account Manager Tips

Doesn't understand their value proposition A bad key account manager relies on marketing for messaging. Do this instead: Do research to better understand your competitive advantage and value proposition. Customers, competitors and suppliers Trends. You'll also avoid overlooking anything important. Set reminders.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Capture Strategy Tips A capture strategy identifies how to position organizations as the supplier of choice and convince clients to renew without considering alternatives. Suppliers submit proposals to provide them. Be a preferred or exclusive supplier. Create sustained value Value isn't a one-and-done.

Suppliers 246
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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Complacency can lead you to overlook the warning signs that your customer might leave for other suppliers. Did your point of contact or coach mention any restructuring or reorganization that required them to consider other suppliers? Your value proposition. Make Sure Your Value Proposition Is Mutually Beneficial.