FinListics Solutions

OCTOBER 29, 2024

Your value proposition isn’t landing where it matters most. They don’t inspire action, don’t move deals forward, and ultimately waste time and resources. If you’ve ever watched a promising deal stall or go cold after delivering what you thought was a great pitch, you’re not alone. The culprit?

Value Proposition 80

Value Proposition B2B Sales 80

Customer Think

JUNE 26, 2024

He highlights value propositions and storytelling in engaging prospects and shares insights on enhancing messaging strategies. In this Sales Leadership Awakening Podcast episode, James Muir, Senior VP of Sales at UnisLink, emphasizes the importance of effective messaging in sales.

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Value Proposition Sales Leadership Leadership Sales 59

RAIN Group

DECEMBER 11, 2024

What Is a Value Proposition Positioning Statement? A value proposition positioning statement is a compelling, tangible description of how a company or individual will benefit from buying something specific or buying from you in general.

Value Proposition 52

Value Proposition Communication 52

Account Manager Tips

NOVEMBER 19, 2022

The Value Proposition. Reveal the value proposition In other words – the hook. Share your vision for the future and package up everything you've learned into a few sentences that defines your irresistible value. It's a simple framework to help create your value proposition. The Measurement.

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Value Proposition Decision-making B2B Meetings 246

Red Star Kim

JUNE 1, 2023

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

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Value Proposition Innovation Marketing Media 130

Account Manager Tips

MAY 25, 2021

Value proposition. Create a differentiated value proposition for key accounts. You must align everyone in the supplier organization to your key account management strategy and put supporting processes in place. Otherwise, your strategy will be in trouble. It should not be the same service you offer every client.

Key Account Management 246

Key Account Management Account Management Management Suppliers 246

Flevy

MARCH 30, 2022

As defined by Clayton Christensen, author of the Innovator’s Dilemma, a Business Model consists of 4 elements: Customer Value Proposition – The Customer Value Proposition is the “job to be done.” The focus is on the key elements that create value for the customer and the company. Creating Innovation.

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Innovation Value Proposition Profitability Customer Value 111

Hubspot Sales

NOVEMBER 1, 2018

It's meant to be used as an internal tool to align marketing efforts with the brand and value proposition. Value Proposition vs. Positioning Statement. The value proposition and positioning statement are both key elements in a business' marketing strategy, however, there are differences between these two.

Food and Beverage 143

Food and Beverage Value Proposition Innovation Decision-making 143

Hubspot Sales

AUGUST 19, 2024

Value proposition 3. Crafting a Compelling Value Proposition Once you‘ve captured your prospect’s attention, it's time to deliver a strong value proposition. The key to a compelling value prop is understanding your audience and tailoring your message to their needs. Objection handling 4.

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Value Proposition Cybersecurity Meetings Decision-making 115

Hubspot Sales

MAY 24, 2021

If you don't, your core value proposition will come off as generic, making the dialogue around it impersonal and underwhelming. That's why your value proposition has to be relevant and personal. If you can do that, they'll be in the best possible position to hear and entertain your value proposition.

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Value Proposition Sales Communication Organization 135

Customer Think

FEBRUARY 22, 2023

Ranking well in the search engines requires time and expertise that many entrepreneurs and small business owners don’t have, because their focus must be on fine tuning the value proposition and operations of their […]

Value Proposition 141

Value Proposition Small Business Digitalization Marketing 141

Flevy

MARCH 8, 2022

Value Players. Each archetype is characterized by its Customer Value Proposition. This is achieved by first dissecting its Value Proposition into the relevant Strategic Archetypes; and then by identifying those Supply Chain Models most relevant to its Strategic Archetypes. These are: Innovators. Premium Players.

Supply Chain 111

Supply Chain Value Proposition Procurement Manufacturing 111

Upland

AUGUST 29, 2023

Buyers seek reassurance that they will receive adequate assistance post-purchase to maximize the value of the SaaS product. Value Proposition & ROI Articulating a clear value proposition and showcasing the return on investment (ROI) that the SaaS product offers can sway potential customers toward making a purchase.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Strategic Account Management Association

APRIL 5, 2021

Align your value proposition with concerns divulged in the 10-K, and don’t mention “the money.” Present yourself as the solution! You’ve already rooted out the most pressing concerns faced by the company executives, now it’s time to bring it home. Instead, focus on the impact your solution(s) can provide.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Account Manager Tips

AUGUST 31, 2022

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. A differentiated value proposition is the first step of transforming ideas into results.

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Value Proposition Negotiation Key Account Management B2B 130

RAIN Group

OCTOBER 28, 2020

These people make five cases to ensure the value proposition for each buyer is as strong as it can be. They recommend, advise, and assist buyers (what is typically known as consultative selling ), and they aren't afraid to push when it's in the best interest of their buyers. Indeed, top sellers are Insight Sellers.

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Value Proposition Sales 133

Hubspot Sales

JULY 15, 2024

Craft a thoughtful value proposition that accommodates those pain points. Lastly, we want to create thoughtful, targeted value propositions to keep our outreach relevant and non-spammy. Here’s the framework I use: Problem + What You Offer + Use Case Within Industry = Value Proposition. 5-10 a year.

Value Proposition 111

Value Proposition Digital Transformation Media Meetings 111

Hubspot Sales

OCTOBER 14, 2019

Be crystal-clear about your value proposition. If you’re going to sell to a multi-million dollar business, you’d better be prepared to quickly and clearly articulate your value proposition. When engaging with prospective businesses, make sure you are clear on your offering’s unique value proposition.

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B2B Value Proposition Decision-making Sales 138

Hubspot Sales

FEBRUARY 26, 2024

A business-oriented value proposition. Value propositions often take the following form: “My product will help you achieve X, Y, and Z. They capture the purpose of a product and how it’s used — and they help shape a line of questioning and value proposition that’ll make the prospect say, “Yes!

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Value Proposition Healthcare Manufacturing Sales 116

Hubspot Sales

JANUARY 19, 2023

You’ll learn more about prospects' problems and challenges and whether your product or service is a good fit, and you’ll make value propositions that demonstrate exactly how you can help them achieve their goals. Tyre also says, “Start with a smaller original installation and prove the concept, then expand.”

Value Proposition 130

Value Proposition Healthcare Sales Decision-making 130

Flevy

JANUARY 31, 2022

Mature markets, where the customer base begins to stagnate, call for structured Organic Growth founded on a superior Customer Value Proposition (CVP). Customer Value can be articulated by the equation: Customer Value = (Product Performance + Service Delivered + Image) / Price Paid. proven success somewhere else.

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Value Proposition Customer Value Banking Innovation 97

Upland

APRIL 6, 2021

So, why do so many marketing consultants and practitioners espouse standard Value Propositions and ‘Sales-Ready Messaging‘ ? Bereft of individualization, this cookie-cutter approach reduces the salesperson’s role to that of a carrier pigeon, delivering the message, but not creating any value for the individual customer.

Suppliers 195

Suppliers Value Proposition B2B Profitability 195

Red Star Kim

FEBRUARY 16, 2023

Jim Collins said (his book is reviewed here Classic management book reviews – The McKinsey way, Good to great (kimtasso.com) ) – “ Good strategy is 1% vision and 99% alignment” Make things more simple, not more complex Four strategy questions (the first two from “ Playing to Win: How strategy really works” by A G Lafley) Where to play – where to compete, (..)

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Value Proposition Government Facilitation Profitability 130

Nutshell

APRIL 24, 2020

Value proposition. In marketing, a value proposition is a concise statement that describes why your prospects should do business with you. A value proposition should also paint a clear picture of what your company offers its customers. Crazyegg ’s value proposition is bold and awesome.

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Value Proposition Facilitation e-Learning Advertising 118

Account Manager Tips

SEPTEMBER 7, 2022

A single value proposition can’t appeal to all your clients. A differentiated value proposition is the first step of transforming ideas into results. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. What does your client want to achieve?

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Value Proposition Key Account Management Negotiation Account Management 130

The Chapman Group

DECEMBER 8, 2020

Economic Value Propositioning; creating, delivering and validating economic value. Economic Value Propositioning (ROI calculations). Hi-value activity performance. Economic Value Propositions. External business reviews; Collaborative Action Planning with accounts. Methodology. Loyalty Index.

Account Management 133

Account Management Management Value Proposition Account Planning 133

Account Manager Tips

NOVEMBER 19, 2022

Introduce your value proposition and start with your conclusion. Introduce your value proposition and start with your conclusion. Executive level presentation framework in 22 minutes Introduction (2 minutes). Keep it simple - who you are and why you're there. The hook (2 minutes). In other words, put the last slide first.

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Value Proposition Decision-making Shareholders Government 246

Engage Selling

MARCH 26, 2021

Are you approaching them with the same value propositions, teaching them the same things, or providing them with the same insights today as … Read More » The post Are Your Value Statements Stale? Are you sharing the same messages today that you were sharing a year ago with your clients?

Value Proposition 113

Value Proposition Sales Communication 113

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management.

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Procurement Value Proposition Finance Artificial Intelligence 113

Account Manager Tips

OCTOBER 11, 2021

Doesn't understand their value proposition A bad key account manager relies on marketing for messaging. And so they're unable to convince clients of their value. Do this instead: Do research to better understand your competitive advantage and value proposition. You'll also avoid overlooking anything important.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Hubspot Sales

JULY 20, 2020

Understand your product and its value proposition. You also have to pinpoint and reliably articulate your product's value proposition. Second, the income reps earn has to be from sales of the product or service — not just recruitment. Third, recruitment can't be billed or pushed as the primary focus of the operation.

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Value Proposition Sales Manufacturing Retail 138

RAIN Group

OCTOBER 9, 2024

Selling to senior executives demands more than a strong solution and value proposition. It requires a deep understanding of senior executives, business strategy, risk mitigation, industry trends, and much more—along with the ability to communicate effectively at the highest level.

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Value Proposition Sales Communication Meetings 98

Peter Simoons

AUGUST 1, 2021

That, however, is where any alliance effort should start, with the 3-way alliance value proposition. A value proposition that creates value for the partners in the alliance and for the customer or, in the case of healthcare alliances, the patient. .

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Value Proposition Healthcare Leadership Marketing 98

Hubspot Sales

JUNE 26, 2019

Specify your value proposition. For example, Spotify’s value proposition positions the streaming service as offering access over ownership, providing data-driven personalization, and the opportunity for content unbundling. They identified a gap in the market and targeted the people in that gap.

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Marketing Value Proposition Banking Manufacturing 135

Hubspot Sales

DECEMBER 27, 2019

Know your unique value proposition. Then perhaps your unique value proposition is that you help your clients implement scalable business systems. Your unique value proposition should be your key selling point that drives your discovery conversations with new prospects. Consider areas you naturally excel in.

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Value Proposition Advertising Organization Digitalization 124