The Role of Whitepapers in the Sales Process
Software Sales Guru
DECEMBER 21, 2020
The Role of Whitepapers in the Sales Process Marketing campaigns often revolved around some type of lead magnet like a downloadable whitepaper. A marketing department will create a whitepaper with the goal of showcasing a solution and use it to generate leads. But a solution does not necessarily create a market or lead to sales.
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